Job Information
PVH Corp. Vice President, Go-to-Market, Tommy Hilfiger in 渋谷区, Japan
Design Your Future at PVH
Vice President, Go-to-Market, Tommy Hilfiger
POSITION SUMMARY:
This position will be responsible for directing and executing strategies that deliver financial results and elevate the brand positioning of Tommy Hilfiger in Japan.
Will lead the cross-functional team of Merchandising, Planning, Marketing, CRM, Visual Merchandising, Store Design to drive strategies from concept to customer experience, creating a seamless brand messaging across the market.
This position leverages resources globally to identify synergies to improve the business and the brand overall.
PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:
Merchandising & Planning
Implement the branding strategy via products. Lead a diverse Merchandising team responsible for product development, style selection, pricing, ordering, product training, promotion, etc.
Control and instruct the price strategy; responsible for gross margin and improvements in sell-through, markdowns and inventory control.
Work with internal and external partners, including retail operations, franchise partners, E-com, Planning/Allocation, VM, Marketing/PR, store designing and finance team to concept, initiate and execute key initiatives.
Marketing, Communications & CRM
Evaluate current brand status (positioning, awareness, equity) and develop strategies to develop improve metrics in a manner consistent with the global position while understanding and adapting to local needs and cultural requirements.
Develop a brand strategy with actionable initiatives to develop brand positioning while taking into consideration qualitative and quantitative research results.
Supervise and approve Japan marketing, public relations, and event plans including overseeing and monitoring budgets throughout the fiscal year.
Visual Merchandising & Store Design
Lead design and development for all Store and Shop in Shop projects in Japan.
Supervise Japan project team with execution and vendor procurement.
Ensure all consumer touch points are visually merchandised to the global standard at all times (windows and interior).
Develop VM training sessions to develop local talent and ensure execution meets TH global standards.
Team Leadership
Develop, inspire and coach a high-level of talent to drive and execute on company goals.
Grow, retain and develop people. Able to lead and develop management team by leveraging the team skills and expertise, harnessing their abilities and energy to drive business.
Foster a work environment that stimulates open communication, creativity, sharing of best practices across the business and cultivates an environment of teamwork and calculated risk taking.
Identify and champion needed resources, systems and training in order to facilitate the growth of the business and the individual development of the team.
Building strong relationship with region and global TH Brand Management team, closely collaborating within Japan Management team for TH strategic designing and implementation.
KEY COMPETENCIES
RESULT DRIVEN : Sets high goals for personal accomplishment. Tenaciously works to meet or exceed goals by leverages available resources. Stays focused, measures progress, and evaluates results. Monitors results and delegates decisions to the appropriate level.
INNOVATION : Strong knowledge and background in merchandising across multiple categories, optimistically face and treat the newness and changes, have the willingness to learn, accept and drive the innovation.
ORGANIZING: Works according to defined schedules and deadlines; takes direction well and able to work with high accountability; manages own work and tracks progress. Seeks out resources to get things done; able to multi-task and adapt to changing priorities.
DECISION-MAKING: Makes good decisions based on data, analysis, wisdom, experience and judgment; knowledgeable in current and future trends, practices, and information related to brand management. Strong analytical skills and ability to digest multiple variables while making timely decisions.
CREATIVE PROBLEM-SOLVING: Looks to broadest possible view of an issue or challenge; uses rigorous logic and methods to solve difficult problems with effective tactics.
QUALIFICATIONS & EXPERIENCE:
Experience: 15+ years of fashion apparel Merchandising or Marketing experience, preferably within fashion retail environment; depth of understanding of product development interfaces with Merchandising. Experience with Japanese consumer.
Education: bachelor’s degree required
Skills:
Keen business sense and able to develop commercial strategies.
Strong interpersonal skills; positive, energetic, empathetic and open minded.
Confident and comfortable presentation skills.
Flexibility to adjust quickly to changes and deliver on tight deadlines.
Must be proactive and solution-oriented, with a strong sense of urgency.
Strong data/analytics skills.
Ability to lead, inspire and manage teams.
Ability to travel internationally.
Written and oral English that must be practical to communicate with overseas counterparts (TOEIC 900 or more) and good presentation skill in English.
DIVERSITY & EQUAL OPPORTUNITY We are committed to recruiting, training and providing career advancement to all associates regardless of gender, race, religion, age, disability, sexual orientation, nationality, or social or ethnic origin. Diversity in the workplace is encouraged. Bigotry, racism and any form of harassment or discrimination is not tolerated.