Job Information
Barry Callebaut Global Digital Data Strategist in Zurich, Switzerland
Global Digital Data Strategist
Location:
Zurich, CH, 8005 Lebbeke-Wieze, BE, 9280
At Barry Callebaut, we are on a journey to transform the cocoa and chocolate industry. As the world’s leading manufacturer of high-quality chocolate and cocoa products, our actions truly shape the future of our industry. We are a business-to-business company, serving the entire food sector, from the cocoa bean to the finest chocolate product. We are a company with a purpose, we believe in doing well by doing good and reinvesting in the communities we operate. We have a long-standing commitment to sustainability and our goal is to shape a sustainable cocoa and chocolate future. We are headquartered in Zurich, and have more than 12,000 passionate Employees working in more than 40 countries worldwide. We are very proud of who we are and what we do. And of course, we are always looking for talented people to help us have a positive impact on our industry and beyond!
About the Role
As we continue to grow and evolve, we are looking for a highly motivated and experienced Global Digital Data Strategist to lead our Digital Marketing & Ecommerce data strategy and implementation. As a Global Digital Data Strategist, you will be pivotal in shaping the setup, tools, and methodologies for collecting, analyzing, and interpreting data. Your expertise will provide data-driven solutions for critical business decisions, enhance our understanding of customer behavior, and improve our digital marketing and sales performance. You will report to the Global Digital Marketing Director and also serve stakeholders in Digital Sales & Global Marketing.
Key Responsibilities include:
Create & own the Data Strategy for collecting, organizing, visualizing, and applying data from different sources to enable the Digital Marketing & Sales strategy
Define, configure, and maintain the data infrastructure to accelerate data analysis and reporting, ensuring data integrity, accuracy, and adequacy
Deliver a set of KPIs for regular monitoring of the overall customer engagement, (digital) marketing & e-commerce performance as well as marketing efficiency based on the strategy and the annual goals
Utilize predictive modeling to optimize marketing & e-commerce campaigns in order to increase customer engagement & conversion and drive revenue growth. Develop A/B testing campaign frameworks and assess model quality
Channel data and apply advanced analytics to build insightful and actionable dashboards to communicate key findings, performance metrics, and actionable insights to relevant stakeholders on global, regional & local level
Use data visualization tools to transform complex data into easily understandable visualizations
Ensure full compliance with company policies, legal/regulatory guidelines (e.g. GDPR), and digital governance across platforms
Communicate intensively with the digital community across the globe regarding newest trends in digital data analysis and collaborate closely with the technical development team
About You:
+6 years of hands-on professional experience in digital data management, predictive modeling, and advanced analytics for a commercial division
Relevant degree (Bachelor’s or Master’s) in Computer Science, Statistics, Mathematics, Economics, Business, Engineering, Marketing, or related fields
Excellent knowledge of data analysis & modelling tools, programming languages, machine learning & AI
Proven track of understanding and using statistical concepts and A/B testing
Expertise in data visualization tools such as Tableau or Power BI
Familiarity with digital marketing & e-commerce, web analytics, and CRM systems
Strong project management, communication, leadership, and problem-solving skills
Full proficiency in English; any other language is a plus
At Barry Callebaut, we are committed to Diversity & Inclusion. United by our strong values, we thrive on the diversity of who we are, where we come from, what we’ve experienced and how we think. We are committed to nurturing an inclusive environment where people can truly be themselves, grow to their full potential and feel they belong. #oneBC - Diverse People, Sustainable Growth.
If you want to learn more about Barry Callebaut, please find further information here.
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