Job Information
Rock Family of Companies Lifecycle Marketing Manager in Windsor - 58 Chatham, Canada
The Rock Family of Companies is made up of nearly 100 separate businesses spanning fintech, sports, entertainment, real estate, startups and more. We’re united by our culture – a drive to find a better way that fuels our commitment to our clients, our community and our team members. We believe in and build inclusive workplaces, where every voice is heard and diverse perspectives are welcomed. Working for a company in the Family is about more than just a job – it’s about having the opportunity to become the best version of yourself.
As a Lifecycle Marketing Manager, you'll develop and manage communication strategies for different client lifecycle stages, building long-term relationships with clients. You’ll create communication journeys for prospects and existing clients across various channels, collaborating with cross-functional teams to build client segments, develop pre-screen and trigger strategies and expand efforts to non-Rocket clients through strategic third-party contact lists, ensuring cohesive and compelling messaging.
About the Role
Design and implement promotional communication journeys via email, SMS, push notifications and direct mail that target prospects and existing clients
Ensure all communication aligns with the company's brand values and marketing goals
Work to build and refine client segments for targeted promotional communication
Utilize audience insights to tailor communication strategies for maximum engagement and conversion
Partner closely with the product and sales teams to build in process nurturing journeys
Balance increase in engagement while keeping opt-outs stable
Develop and execute pre-screening and trigger strategies
Identify and leverage strategic third-party contact lists to expand promotional communication efforts to non-Rocket clients
Develop strategies to reach new audiences and drive brand awareness
Develop testing roadmaps for optimization, scaling results to applicable journeys
Monitor and adjust strategies to improve effectiveness and client response rates
Work closely with the creative team to develop cohesive and compelling messaging for all promotional communications
Ensure that visual and written content are aligned and effectively communicate the brand's message
Analyze communication performance metrics to inform strategy adjustments and improvements
Use data insights to continuously optimize communication campaigns for better results
About You
Bachelor’s degree in business administration, marketing, communications or a related field
5 years of experience in marketing, focusing on customer relationship management (CRM)
Experience in Salesforce Marketing Cloud or comparable martech CRM tools
Experience using Project Management tools
Strong analytical skills with the ability to derive actionable insights from data to drive marketing strategies
Excellent communication and collaboration skills
Excellent organizational and prioritization skills
Strong understanding of multi-channel communication strategies
Proficiency in email marketing, SMS, push notifications and direct mail
Experience with audience segmentation and data analysis
Strategic mindset with a customer-centric approach and a passion for delivering exceptional customer experiences
Deep familiarity with best practices for key performance indicators (KPIs), growth levers
Deep understanding of CAN-SPAM, SMS compliance / TCPA laws, and email security sending protocols
Experience with FinTech or Financial Service Industry products preferred
What You’ll Get
Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We’ve got your back. Check out our full list of Benefits and Perks (https://www.myrocketcareer.com/working-here/benefits/) .
About Us
Rocket Mortgage® was founded in 1985. Today, we’re a Detroit-based, publicly traded company with a mission to Help Everyone Home. At Rocket Mortgage, we believe that home is more than the house you live in. Our wide variety of home loan options, tools and resources empower our clients to achieve their homeownership dreams. We’re known as experts in the mortgage industry, but we’re also innovators – we strive to create the best experiences for our clients from beginning to end. And we’re not your typical employer. We’re insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. Apply today to join a team that offers career growth, amazing benefits and the chance to work with leading industry professionals.
This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the Company at any time. Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. The Company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws. Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team, The Pulse, at Careers@myrocketcareer.com .
The Company is an Equal Employment Opportunity employer, and does not discriminate in any hiring or employment practices. The Company provides reasonable accommodations to qualified individuals with disabilities in accordance with state and federal law. Applicants requiring reasonable accommodation in completing the application and/or participating in the employment application process should notify a representative of the Human Resources Team, The Pulse, at Careers@myrocketcareer.com.