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Goldman Sachs & Co. CWM - Marcus by Goldman Sachs - Digital Analytics Manager - Associate/Vice President - Wilmington, DE in Wilmington, Delaware


Consumer and Wealth Management (CWM)

Across Consumer and Wealth Management (CWM), Goldman Sachs helps empower clients and customers around the world reach their financial goals. Our advisor-led wealth management businesses provide financial planning, investment management, banking and comprehensive advice to a wide range of clients, including ultra-high net worth and high net worth individuals, as well as family offices, foundations and endowments, and corporations and their employees. Our consumer business provides digital solutions for consumers to better spend, borrow, invest, and save. Across CWM, our growth is driven by a relentless focus on our people, our clients and leading-edge technology, data and design.


The firm’s Consumer business, Marcus by Goldman Sachs, combines the entrepreneurial spirit of a startup with more than 150 years of experience. Today, we serve millions of customers across multiple products including lending, deposits, financial tools, and our partnership with Apple on Apple Card. We use innovative design, data, engineering and other core capabilities to provide customers with powerful tools and products that are grounded in value, transparency and simplicity. As we build a leading digital consumer bank and expand into new products and partnerships, we are looking for leaders and individual contributors to join our team.


YOUR IMPACT Are you passionate about leveraging data and customer insights to inform business strategy? Are you a thought leader with a results orientation, who can influence senior leaders and partners in a fast-paced environment? Are you ready to join the biggest brand in digital finance? Marcus by Goldman Sachs is looking for a Digital Analytics Manager to join the Marketing Strategy and Analytics team within our consumer banking division.

The ideal candidate is an analytics leader with data-driven mindset and experiences in digital marketing platforms (Display, SEM/SEO, Affiliate, etc.), data analysis, experimental design and measurement, preferably in the consumer finance and lending business. You are a good team player who can generate actionable business insights and influence business partners and leaders to drive growth with data-driven strategy.


  • Target Audience Strategy: Conduct analysis to identify the most effective marketing target for digital channels using both digital behavioral data as well as offline credit bureau data

  • Ad Effectiveness Measurement: Own the measurement plan across digital marketing channels, including partnering with tech team to identify and close data gaps, channel-specific measurement, and driving multi-channel attribution work forward with decision science.

  • New Data Evaluation: Evaluate new digital and social data source and vendors by conducting back-test analysis, business sizing and creating business use case for new data

  • Test & Learn: Design and implement digital media testing plan through partnership with the acquisition team, analyze test results and provide recommendations for future business improvement.

  • Performance Reporting & Insights: Manage weekly digital marketing effectiveness reporting dashboard and lead the performance discussions with senior leaders in the cross-functional team

    Basic Qualifications

  • 5-10 years of experience in business and marketing analytics

  • Hands-on experience with digital marketing, segmentation, experimental design and statistical testing

  • Experience working with large data sets and Big Data tools and stack (e.g., SQL, Hadoop, etc.).

  • Experience with one or more statistical analysis tools (e.g. R, Matlab, SAS, etc.)

  • Self-motivated and proactive team player who takes ownership of and accountability for projects

  • BS in quantitative areas like Applied Math, Statistics, Engineering, Computer Science or related disciplines with relevant industry experience

  • Strong project management and communication skills

    Preferred Qualifications

  • Advanced degree (Masters/PhD) in quantitative areas like Applied Math, Statistics, Engineering, Computer Science or related disciplines

  • Experience in consumer finance or lending business is strongly preferred.

  • Experience working in a start-up business or a new business line within a larger organization is preferred.


ABOUT GOLDMAN SACHS At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world. We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at . We’re committed to finding reasonable accommodations for candidates with special needs or disabilities during our recruiting process. Learn more:

© The Goldman Sachs Group, Inc., 2021. All rights reserved. Goldman Sachs is an equal employment/affirmative action employer Female/Minority/Disability/Veteran/Sexual Orientation/Gender Identity


Job ID 2021-76230

Schedule Type Full Time

Function(s) Consumer Banking


Division Consumer and Wealth Management

Business UnitLoans Prod Strategy and Cust E

Employment Type Employee