Job Information
Robert Half Brand Manager in Wexford, Pennsylvania
Description
We are offering a role for a Brand Manager in the food industry, specifically focusing on the promotion and management of biscotti products. In this role, you will be responsible for introducing and promoting new products, renovating existing ones, and managing new packaging initiatives. You will be working closely with various levels of individuals and a marketing team.
Responsibilities:
• Oversee marketing for food products, particularly focusing on biscotti varieties
• Introduce and promote new products to boost customer engagement
• Manage product renovation and new packaging initiatives
• Collaborate with e-commerce platforms and manage budgets to promote products, with a key focus on Walmart and Sam's Club
• Work in cooperation with the marketing department and multiple other levels of individuals
• Utilize CRM, database, and EO/IR systems to manage and analyze customer data
• Use Facebook Insights and Gap Analysis to understand customer behaviors and market trends
• Develop and implement advertisements to raise brand awareness
• Plan and execute brand marketing campaigns
• Design and maintain brand image and brand design aspects
• Manage cost considerations in product development.
Requirements • Demonstrated experience in the role of a Brand Manager or a similar role in the marketing field
• Proficiency in using CRM and Database tools
• Knowledge and experience with EO/IR systems
• Familiarity with Facebook Insights and its application in brand management
• Ability to conduct Gap Analysis and implement strategies based on findings
• Proven track record of creating effective advertisements that increase brand awareness
• Strong understanding of brand marketing techniques and trends
• Experience in campaign planning and execution
• Proficiency in design tools and principles, particularly related to brand design
• Ability to develop and maintain a strong brand image
• Understanding of cost considerations in product development
• Excellent communication, presentation, and leadership skills
• Ability to interpret customer behaviors and translate insights into actionable business strategies
• Bachelor's degree in Marketing, Business, or a related field preferred. Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
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