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Generac Power Systems Marketing Intern - Product Management - Summer 2025 in Waukesha, Wisconsin

We are Generac, a leading energy technology company committed to powering a smarter world.

Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.

The Marketing Intern-Product Management will gain valuable exposure and experience across almost all elements of the marketing function and marketing communications. The Marketing Intern will be involved in helping to implement and maintain national marketing programs, including Generac’s Industrial Power Trip product demo trailer, the Contractor Rewards program, the marketing execution of sales promotions, coordination of Generac case studies and ownership of project status updates for meeting preparation. The involvement in these programs will enable you to gain insight to marketing programs that build awareness, drive demand and ultimately grow sales. You will have gained valuable experience in project management, dealer relationship development, program management and marketing communications tactical development and will have had visibility across the broader organization. In short, you will not only have specific projects you can highlight but also broader experience upon which you can build.

Basic Qualifications:

  • Currently pursuing a Bachelor’s or Master’s Degree in Business, Marketing, Sales or Communication field;

  • Strong computer skills in the Microsoft Office Suite (e.g., PowerPoint, Word, Project, Excel, Access);

  • Working knowledge of Social Media as Marketing tool;

  • The ability to work 15-20 hours during the school year and full-time during school breaks.

Additional Qualifications:

  • Good verbal and written communication and interpersonal skills;

  • Ability to work independently and as part of a team;

  • Ability to manage multiple projects and deadlines;

  • Solid attention to detail, including proofreading proficiency.

Preferred Qualifications:

  • Sophomore status or above in the degree-seeking program.

Essential Duties and Responsibilities:

  • Work directly with dealers to guide and execute the promotion and event plans for Generac’s Power Trip Demo Tour to reach the top engineering firms and to support Powering ahead goals. Provides an opportunity to work closely with key dealers and their customers.

  • Support Generac contractor rewards program through involvement in the monthly promotions and reporting using set metrics to ensure engagement, giving you direct exposure to how a marketing loyalty program works.

  • Participate in outbound call work to reach dealers and customers to garner approval to use their experience with Generac and its products to help build Generac’s case study library and other marketing collateral. Provides direct experience developing what continue to be key tools for marketing and sales purposes. Will also give you exposure to the latest in digital marketing efforts to help share these case studies.

  • Work collaboratively with other marketing team members to effectively coordinate marketing projects in support of the programs and promotions. Provides you with key project management skills needed in almost any position.

  • Coordinate marketing project statuses and timelines for the C&I team, enabling you to work closely with a broad and experienced team across the organization.

  • Execute marketing tasks associated with projects that grow Generac brand awareness which may include dealer communications, reports, website content and other related materials such as brochures, visual presentations, newsletters, direct mail pieces, press releases, and other marketing materials.

  • Perform other duties as assigned.

Physical Demands : While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 - 50 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.

“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.”

Our success is directly tied to our employees’ professional growth and personal well-being, combined with strong families and communities. As an inclusive workplace, our employees embrace diversity, celebrate differences, and treat others with equality and respect.

Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.

As one of the leaders and largest suppliers of power generation equipment and technology, the work we do touches millions of lives. Employees at Generac are encouraged to be innovative and are valued as an integral part of our global team. Our challenging goals develop knowledgeable employees dedicated to helping continue Generac’s success. Generac provides individuals the opportunity to work in a fast-paced agile work environment where their work makes a difference in people’s lives and their own.

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