Campus Pride Jobs

Mobile Campus Pride Logo

Job Information

The Estee Lauder Companies Makeup Consumer Marketing Manager in Warszawa, Poland

Makeup Consumer Marketing Manager

Brand: MAC

Description

  • Drives and adapts the Global / Regional marketing strategy to maximize local relevancy.

  • Drives and adapts the Global / Regional Earned & Paid Media strategy to maximize local relevancy.

  • Defines the target consumer profile(s), adapting Global / Regional guidelines to local opportunities.

  • Translates local consumer insights into marketing and selling opportunities.

  • Defines how the Consumer Journey(s) should look like, combining all communication and distribution channels.

  • Defines the advertising and distribution mix for the upcoming year.

  • Works closely with the Retail and Visual Merchandising teams on innovation and continuous improvement of in-store consumer experience.

  • Contributes to LRP building (in particular A&P lines, with intent to maximize effective consumer-facing spend, and prioritizing shift to digital).

  • Builds the 360° marketing plan for the brand, in coordination with Product Marketing, Trade Marketing, Earned Media and Online teams.

  • Defines the launch and promotional calendar across all channels, working closely with Product Marketing and Trade Marketing.

  • Defines the key messages for consumer communication (e.g. benefit messaging).

  • Adapts plan throughout the year depending on sales performance, lately observed trends, competitors’ campaigns and successes to be replicated fast.

  • Drives campaign performance analyses.

  • Drives A&P spend allocation; in charge of A&P budget and optimization.

  • Performs A&P ROI analyses and improves marketing effectiveness through test and learn approach, with the support of the Digital Commerce and Marketing teams.

  • Delivers brand’s input for campaigns and all initiatives. Incorporates social digital into brand marketing, liaising with Affiliate Social / Digital manager, Online and Data Analytics.

  • Keeps up-to-date on latest social / digital best practices and tips.

  • Proposes disruptive ideas on how to increase the brand’s visibility online.

  • Work very closely with Trade Marketing, Online and Digital to align activities in the stores and online.

  • Sets communication strategy and annual plan for Superstars / Heros / Opportunity subcategories in close cooperation with Product, VM, Trade, Education and Digital.

  • Drives Always on strategy.

  • Leverages online channels and social commerce, earned and owned media, as part of Consumer Marketing strategy. Executes Media Quadrant outcomes.

Qualifications

  • Positive attitude, creative & open-minded, with passion for Beauty and Make Up

  • At least 3 years experience in Marketing responsibility for 360°consumer engagement strategy

  • Passionate about Consumer insights

  • Strong strategic approach combined with high level of creativity

  • Experience in project planning, retail marketing execution, and budget management

  • Experience and track record in cosmetics and/or retail industry a definite advantage

  • High analytical skills

  • Fluent English (both, speaking and writing)

Job: Marketing

Primary Location: Europe, Middle East, Africa-PL-MZ-Warszawa

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 2411561

DirectEmployers