Job Information
Haleon Global Marketing and Digital Director, Centrum in Warren, New Jersey
Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.
We are looking for a Global Marketing & Digital Director who will leverage their digital acumen to drive a modern marketing agenda across the brand – building brands with purpose, turning purpose into action aligned to its sustainability goals, and developing a marketing mix across the full funnel to bring to life its brand idea, compelling people to think, feel, and behave differently. Provision may be made for the candidate to grow in digital expertise, but he/she must demonstrate a curiosity and willingness to learn and acquire digital knowledge: leveraging trends, building digital partnerships, progressing our data journey, test and learn approach to program performance.
This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following:
Brand Stewardship
Define the long-term vision and strategic growth plan / brand growth plan for the brand
Articulate the ‘where to play’ choices for the brand
Build, socialize, and act against a clear brand heart and purpose
Shape all elements of brand strategy: including but not limited to human experience journey mapping, brand architecture, pricing strategy, brand expansion strategy, audience insight development & deployment, brand asset development & deployment
Transfer best practices and drive exceptional market engagement
Develop global marketing initiatives to drive business growth; ensure all consumers connections deliver against enterprise purpose of ‘everyday health with humanity’
Outstanding consumer, expert and digital connections
Develop a connections eco-system that identifies compelling connections points with the target audience(s) at the right moment, in the right way
Lead and deliver compelling, superior and differentiated brand ideas that drive performance both in long-term brand health and leadership but also campaigns that can create impact in the short term.
Ensure the brand idea translates seamlessly across platforms, channels and touchpoints effectively driving the brand objectives and brilliantly tailoring creative to consumer’s context taking care to seek opportunities to deepen consumer relationships & conversations where possible
Deliver toolkits that service the brands always-on requirements alongside specific campaign needs such as: Category growth story, Media connection guidelines, Creative assets across all identified channels (e.g., social, broadcast, earned), shopper toolkit, D-comm FCP asset suite, Experience & visual brand language, claims hierarchy
Ensure that there is an integrated consumer, shopper and expert connection strategy across paid/owned and earned at the moments that matter along the CEJ / ERJ.
Understand the criticality of search and can lead and oversee the global search strategy across paid, owned and earned
Leads global learning agendas to unlock growth such as the use of dynamic asset (DCO), search and web strategies, CRM/marketing automation and digital consumer experiences to unlock new growth opportunities
Exceptional team leader and champion diverse talent and skills
To set direction, empower, motivate and guide the team of two direct reports, setting strong behavioral examples in personal development, demonstration of values and engagement of a diverse workforce
To play a senior role within the wider brand team & with cross functional partners (e.g. R&D) – ensuring cohesion of innovation, comms, design and expert team thinking and deliverables through to the consumer in a seamless manner
Exceptional relationships and ability to influence senior stakeholders in region / BU and LOC marketing / commercial excellence and cross-functional teams to be close to key market performance, consumer and competitor trends, ensure alignment and brilliant program delivery with the ability to problem solve for performance in a timely fashion.
Maintain strong relationships with agencies & strategic partners to deliver best-in-class campaigns that strengthen brand equity and build brands that are first choice
Why you?
Basic Qualifications:
We are looking for professionals with these required skills to achieve our goals:
Bachelor’s Degree
World class brand building experience to include growth opportunity identification, brand positioning, brand architecture, performance management and general brand stewardship with strong delivery and in market performance
Ability to set clear and compelling vision to growth and influence to achieve global alignment and deployment
Proven ability to lead and deliver world-class digital strategy, communication and experiences.
Exceptional relationships with Regional / BU / local management, marketing, medical & commercial excellence teams
Demonstrated the ability to lead complex projects with successful outcomes, within a matrix organization
Highly developed commercial acumen with experience in P&L/budget management, pricing/mix/promotional strategies, brand architecture; with a focus on performance.
Professional Marketing Qualification or equivalent
Preferred Qualifications:
If you have the following characteristics, it would be a plus:
MBA or Related Qualification
World class brand building experience to include growth opportunity identification, brand positioning, brand architecture, performance management and general brand stewardship with strong delivery and in market performance
Ability to set clear and compelling vision to growth and influence to achieve global alignment and deployment
Proven ability to lead and deliver world-class digital strategy, communication and experiences.
Exceptional relationships with Regional / BU / local management, marketing, medical & commercial excellence teams
Demonstrated the ability to lead complex projects with successful outcomes, within a matrix organization
Highly developed commercial acumen with experience in P&L/budget management, pricing/mix/promotional strategies, brand architecture; with a focus on performance.
Outstanding influencing, interpersonal, presentation and communication skills
Why join us?
Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program. This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave. On day one, you are eligible for benefits, including our healthcare programs where the company pays for most of your medical coverage for you and your family. We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering.
The estimated salary range for this role is $201,155 - 290,100.
This job posting closes on Tuesday, October 1, 2024.
Please save a copy of the job description, as this may be helpful to refer to once the advert closes.
Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.
Haleon is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.
Hello. We’re Haleon. A new world-leading consumer healthcare company. Shaped by all of us. Together, we’re improving everyday health for millions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re building together. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.