Campus Pride Jobs

POSITION: Director of Marketing

DEPARTMENT: Marketing

REPORTS TO: General Manager

FLSA STATUS: Exempt

Summary

As the world’s leading venue management company and producer of live event experiences, ASM Global is the preeminent management and content partner with over 350 venues worldwide. Operating and investing in the world’s most important stadiums, arenas, convention centers, and theaters requires unmatched dedication and the most profound expertise. Our focus is YOU! Through investments in growth, resources, and technology we strive to enhance the experience of our internal Team Members and to continue creating amazing live experiences for the guests that we serve.

ASM Global, has an immediate opening for a Director of Marketing at Lawrence Joel Veterans Memorial Coliseum and Allegacy Stadium at Wake Forest University.

Essential Duties and Responsibilities

• Creative Campaigns and Promotions

• Directs and implements promotional campaigns for event and company exposure

• Develops strategies to boost ticket sales and generate additional event revenue

• Establishes and maintains relationships with university and community influencers and partners

• Manages and directs grassroots efforts

• Plans and conducts market research to identify new opportunities for venues

• Digital Marketing

• Oversees social media strategy and content creation across all platforms

• Builds content calendar and executes targeted promotions across all digital platforms

• Creates, manages and continually updates website content

• Develops and manages email marketing campaign calendar, content creation and pushes out all email communication

• Advertising/Media Buying

• Negotiate and place media buys on behalf of a variety of clients including concerts, family events, consumer shows, comedy shows and other events as required.

• Manages all media assets for event campaigns

• Develops advertising budgets for prospective shows

• Prepares invoices for event settlements

• Negotiates best rates, trade and promotional agreements with media outlets

  Supervisory Responsibilities

• Carries out supervisory responsibilities in accordance with ASM Global’s policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding; disciplining employees in conjunction with Human Resources; addressing complaints and resolving problems.

  Qualifications

• To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  Education and/or Experience

• Bachelor’s Degree in Marketing, Public Relations or related field preferred

• Minimum of 5 years' experience in Event Marketing and/or media buying or related industry experience (i.e. advertising agency radio/tv sales) required.

  Skills and Abilities

• Excellent written and verbal communication skills required

• Social Media Skills (content creation, posting, analytics reporting, campaign development) required

• Basic understanding of demographics and media buying ability

• Requires flexible schedule to cover events including nights, weekends, holidays, early mornings and extended hours

• Knowledge of database software, spreadsheet, graphics and word processing software.

  Physical Demands

• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Physical requirements include the ability to operate a keyboard and move around the facility. Must be able to hear and speak to use two-way radio and telephone.

  NOTE: The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.

ASM Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.

Our Work Experience is the combination of everything that's unique about us: our culture, our core values, our company meetings, our commitment to sustainability, our recognition programs, but most importantly, it's our people.

Our employees are self-disciplined, hard working, curious, trustworthy, humble, and truthful. They make choices according to what is best for the team, they live for opportunities to collaborate and make a difference, and they make us the #1 Top Workplace in the area.