Job Information
Texas A&M University Web Content Specialist in United States
Job Title
Web Content Specialist
Agency
Texas A&M Agrilife Research
Department
Marketing and Communications
Proposed Minimum Salary
Commensurate
Job Location
College Station, Texas
Job Type
Staff
Job Description
Texas A&M AgriLife is seeking a dynamic, creative and strategic web content specialist and web content creator to join our Marketing and Communications team. The Web Content Specialist will play a crucial role in optimizing AgriLife's digital presence across multiple websites. This position will leverage extensive knowledge of the AgriLife website landscape to identify and capitalize on content consolidation and marketing opportunities. The role is instrumental in reducing the number of sites while increasing overall quality, guiding the strategic placement and creation of content to engage target audiences and enhance brand visibility and impact.
Responsibilities:
Content Migration and Consolidation
Lead efforts to migrate and consolidate content across AgriLife websites
Identify opportunities for content optimization and user journey improvements
Implement best practices for content organization and structure
Content Strategy and Creation
Execute established content strategies aligned with AgriLife's digital goals
Create high-quality, engaging content for various platforms and audiences
Ensure content adheres to brand guidelines and messaging
Website Governance and Quality Assurance
Execute and maintain content governance policies and procedures
Conduct regular content audits and quality checks across websites
Collaborate with design teams to ensure optimal user experience
Analytics and Reporting
Monitor website performance metrics and user engagement
Provide regular reports on content effectiveness and areas for improvement
Use data-driven insights to inform content strategy and decision-making
Interdepartmental Collaboration
Work closely with research, extension, and college departments to ensure accurate representation of their work on AgriLife websites
Coordinate with various stakeholders to gather and update content as needed
Performs other duties as assigned.
Required Education and Experience:
Bachelor’s degree in Communications, Marketing, Journalism, or related field or equivalent combination of education and experience.
Two years of related experience.
Required Knowledge, Skills and Abilities:
Proficiency in content management systems and web technologies
Strong writing and editing skills with attention to detail
Experience with SEO and digital marketing principles
Excellent interpersonal and communication skills
Knowledge/Awareness of WCAG accessibility standards
Ability to multi-task and work cooperatively with others.
Instructions to Applicants: Include a Cover letter, Resume and References with the Application.
Note: Full-time remote work is not available for this position. However, partially remote work may be available, pending employee eligibility requirements are met in accordance with AgriLife Alternate Work Location Procedures
Salary: Pay Grade 9
All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.
Equal Opportunity/Affirmative Action/Veterans/Disability Employer.