Job Information
MathWorks Senior Web Analyst - Adobe Analytics Implementation in United States
Senior Web Analyst - Adobe Analytics Implementation
Job Summary
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Job:32578-EBOA
Location: US-MA-Natick
Department:Marketing Services
An excellent opportunity exists at MathWorks for an experienced Web Analytics professional. You will be part of a global growing analytics team driving digital marketing efforts with data. You will collaborate with other digital team members, web product managers, developers, and marketing teams to drive implementation, interpret and synthesize data-driven experiences. Expect to lead and participate in creating the best possible user experience on the website - from defining and implementing measurement strategies that align with marketing and business objectives to delivering performance reports with actionable insights.
Responsibilities
Work as an Adobe Analytics Implementation Analyst using Tag manager and JavaScript
Deploy measurement strategies for Web Analytics data collection
Collaborate with global analytics team and Product Owners in North America
Own release plans and processes
Contribute to delivering code implementation and reporting for Adobe Analytics projects
Create web analytics reports to support decision making
Able to create segments and calculated metrics for business requirements
Minimum Qualifications
A bachelor's degree and 6 years of professional work experience (or a master's degree and 3 years of professional work experience, or a PhD degree, or equivalent experience) is required.
Expertise with web analytics
Visa sponsorship will not be provided for this position.
Candidates for this position must be authorized to work in the United States on a full-time basis for any employer without restriction.
Additional Qualifications
Bachelor's degree in Math, Statistics, Computer Science, Engineering, or other relevant field required
Experience with Web Analytics and JavaScript
Experience working with a global team
Hands-on experience in using Adobe APIs will be a plus
Excellent documentation and technical artifact writing skills
Demonstrated problem-solving ability with emphasis on code optimization
Experience debugging analytics/optimization campaign set-up
Exceptional interpersonal skills; able to influence decision-makers; able to operate in a collaborative, cross-functional environment
Experience in managing the implementation of multiple marketing tags using Adobe Launch
Experience with A/B testing