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City of Pueblo Marketing and Social Media Specialist in United States

Marketing and Social Media Specialist

Print (


Marketing and Social Media Specialist


$58,509.00 - $78,523.08 Annually


Pueblo, CO

Job Type

Full-Time (Classified)

Job Number



City Administration

Opening Date


Closing Date

6/6/2024 11:59 PM Mountain

  • Description

  • Benefits

  • Questions


The Marketing and Social Media Specialist is a non-exempt position working in the Mayor’s Office in the Division of Public Affairs. Under the supervision of the Director of Public Affairs, the employee creates, disseminates, and plans marketing and social media through the City of Pueblo’s social media sites, website, public access Channel 17, and other forms of communication to the public and assists with internal communications. This position works collaboratively with other departments for communications needs related to video assets, graphic design, and promotional needs to engage the public and citizens of Pueblo.

This job description is an overview and is intended to describe the general nature and level of work being performed. It is not intended to be an exhaustive list of all the functions and tasks required of the position.



  • Develops, manages, and maintains social media content/graphics

  • Contributes to social media follower's satisfaction by reading, researching, and posting responses to inquiries and comments in a timely and customer focused manner

  • Assists with general branding, updated and timely communication through audio, visual, storytelling, and creative methods

  • Monitors Facebook, X, Instagram, and other relevant social media sites, focusing on posts concerning City of Pueblo business

  • Assists the Director of Public Affairs and other departments with distribution of public information, press releases, public safety alerts, etc. through social media

  • Partners with various department work groups to develop broadcast media for placement on the City's social media sites, websites, and government access channel 17 including directing, filming, editing, and producing media

  • Collects and analyzes related social media data and provides periodic/special reports


  • Performs the duties of similar classifications of an equal or lower pay grade as assigned


The physical standards an employee must meet in order to perform the essential job duties with or without a reasonable accommodation include, but are not limited to:

  • Performs activities requiring a full range of body movement including driving, kneeling, bending, reaching, stooping, pushing, pulling, carrying, walking, and standing

  • Lifts, carries, pulls and/or pushes office supplies and equipment weighing up to 20 lbs., but occasionally up to 45 lbs. when transporting, setting up, and tearing down media equipment

  • Sits for prolonged periods with occasional standing and walking to locate/retrieve office materials

  • Stands for prolonged periods on occasion, when participating in community outreach events

  • Creates/maintains documents and audio/visual materials and inputs data using hand/eye coordination, repetitive hand/wrist movement, and sufficient visual acuity to see miniscule details on a frequent and prolonged basis

  • Operates a motor vehicle using adequate auditory, visual, hand and foot coordination

  • Hears and verbally communicates with employees and citizens


The employee must have thorough knowledge of and proficiency with:

  • Computer software including Microsoft Windows, Microsoft Office (Word, Excel, Outlook, PowerPoint, Publisher), Photoshop, Premier, Illustrator, and other related software, sufficient to create and maintain promotional material, social media graphics, presentations, and reports

  • The design and implementation of graphics and audio/video to include photograph and audio/video manipulation and communication

  • The principles and practices of web-editing, online marketing, popular marketing venues, and social media (Facebook, LinkedIn, X, Instagram, YouTube, etc.)

  • The Americans with Disabilities Act (ADA) compliance for accessibility concerns related to graphic design, colors, and alt text for display

  • Public speaking and verbal communications to effectively communicate with culturally diverse individuals and groups

  • Grammar, vocabulary, and principles of business correspondence to compose, review, and edit reports, presentations, and other written materials related to City business

  • Multimedia productions encompassing the areas of radio and television, audiovisual communications, video/filmmaking, lighting/sound systems, audio/video editing, and computer applications as related

  • Principles of time-management to work efficiently in the presence of frequent interruptions and shifts in priorities

The employee must have the skill and ability to:

  • Understand and appreciate the confidential nature of some City of Pueblo related business not yet ready for public dissemination or disclosure

  • Work as a member of a team and individually, taking appropriate initiative to complete assignments

  • Make sound, well-informed, and objective decisions, showing substantial independent judgment, critical thinking, and a global perspective on the impact and implications of said decisions on the City organization and the public

  • Show understanding, courtesy, tact, empathy, and concern

  • Provide good customer service to supervisors, other City employees, the public and other agencies, and organizations

  • Display a positive attitude and present an appropriate image to potential job candidates

  • Work hours that include evenings, weekends, and holidays to attend outreach events as required

  • Be detail oriented

  • Perform all the job duties in a safe manner


In addition to the required knowledge, skills, and abilities listed above, this position requires:

Education/Experience: Must meet one of the following combinations of education and experience:

  • A bachelor’s degree from an accredited college or university in a social science field (communications, marketing, or business administration)

  • At least 1 year of successful paid work experience in marketing or communications activities


  • An associate degree from an accredited college or university in a social science field (communications, marketing, or business administration)

  • At least 3 years of successful paid work experience in marketing or communications activities

License(s): must possess or obtain the following licenses within the time frames specified:

  • A valid driver’s license at the time of application, and a valid Colorado driver’s license within 30 days of employment

  • License restrictions that may hinder your ability to drive on City business, such as an interlock, will be cause for disqualification

  • During the course of employment, a valid license must be maintained, and the employee must notify the City immediately upon changes to the status of their license


The duties in this classification are primarily performed indoors, in a comfortable office environment. The schedule for this position may include evening and weekend holiday work. The position may involve travel within the reasonable recruitment area. The incumbent must demonstrate the ability to meet the physical demands of the job as described in the physical requirements section of the job description. The individual will be frequently exposed to periods of demanding activity and high mental stress. The position requires a great deal of interpersonal communication with City employees, the public, and outside agencies.

All required licenses and certifications must be maintained throughout the term of employment. Failure to obtain or maintain licenses and certifications may result in demotion or termination.

Due to Federal and State Criminal Justice System access requirements, classifications that access and maintain criminal justice information may also be required, as a condition of employment, to not have been convicted of and/or have pending charges of a felony or misdemeanor crime that would deny or otherwise restrict access to criminal justice information. This requirement applies to all existing City employees as well as external candidates seeking to fill positions that meet the given criteria.


The City of Pueblo offers a very rich benefits packet! Click on the “Benefits” hyperlink at the top of this (online) job posting to view a summary of the benefits associated with this position. For a more comprehensive view on the lush benefits offered by the City, please go to


Please note that the Civil Service Commission may use a Training & Experience (T&E) evaluation of your application to establish an eligibility list for this classification.


The City of Pueblo offers a comprehensive benefits package for full-time classified positions, delivering quality and value to meet the diverse needs of our workforce. From paid holidays and personal holidays to accruing vacation time, City employment lets you plan for your future, stay healthy and maintain a quality work/life balance for you and your family.

As a PERA member, you contribute a percentage of every paycheck to PERA in exchange for a lifetime defined benefit, or pension. (

Comprehensive and affordable benefit plans for medical, dental, vision, life insurance and a variety of other optional products ( to meet your health and wellness needs.

The City offers opportunities for professional growth with annual salary increases ( and potential promotional opportunities and lateral movement within the City. Many employees also enjoy benefits such as step-up pay, overtime, bilingual pay, longevity pay, and more ( . The Employee Assistance Program (EAP) provides important employee support services.

Paid leave and time off are provided for vacation, sick, holidays (10), ( personal days (2), FMLA, funeral and injury leave.


This position requires a valid driver's license. Do you meet this requirement? (Note: Your application will not be accepted if a copy of this document is not attached)

  • Yes

  • No


    This position requires post-high school education from an accredited college or university in a social science field (communications, marketing, or business administration). Indicate your highest level of completed education in the required area(s). Your application will be rejected if a copy of your highest level of completed education is not attached (i.e. transcripts/diploma showing you graduated or were awarded a(n) associate's, bachelor's, master's, or doctorate degree). Note: You may redact information that identifies your dates of attendance or graduation.

  • Associate Degree

  • Bachelor's Degree

  • Master's Degree or higher

  • NA - I don't have post-high school education in the required area(s)


    Please explain your qualifying education.


    Indicate your years of successful paid work experience in marketing or communications activities.

  • I have no experience

  • 6 Months

  • 1 Year

  • 2 Years

  • 3 Years

  • 4 Years

  • 5 Years

  • 6 Years

  • 7 Years

  • 8 Years

  • 9 Years

  • 10 or More Years


    Please explain your qualifying experience.


    ATTACHMENTS REQUIRED: Your application packet will be considered incomplete and will be rejected if you do not include the appropriate attachments. In particular, it is required that you submit copies of the following items: 1. Valid driver's license. We must verify your identity, Pueblo Municipal Code (sec. 6-4-6) requires that you meet the minimum age requirement for this classified position, and this position requires that you have a valid driver's license. 2. Diploma/degree or transcripts (indicating an awarded high school diploma or degree) showing your HIGHEST level of COMPLETED formal education. The submitted copy must have been issued by the educational institution and display: - the institution's name/logo - your name - confirmation that a diploma or degree was awarded 3. A Service 2 or Member 4 copy of your DD214 if you wish to claim veteran preference. If you wish to claim veteran preference due to a service-connected disability, please submit a letter from the Veteran's Administration, dated within one year, indicating your veteran disability status 4. One and the Same Certification if there are any variations in your name in any of the submitted documents. ( 5. Any certificate or professional license/registration required by the job description Please return to the Attachments section at this time and include any missing items. This is a good time to review your entire application and ensure you: - accounted for your last 10 years of employment history (20 yrs if applying to be a Police Patrol Officer), including times when you were not working. - provided a reason for leaving every employer, specifically state if you resigned or were laid-off, terminated, resigned in lieu of termination, etc. - answered all Agency-Wide questions. NOTES: - Missing or vague information could cause your application to be rejected. - You may redact information that identifies your dates of attendance at or graduation from an educational institution. Have you revisited your application and attached all required documents?

  • Yes

  • No

    Required Question


City of Pueblo


301 West B Street Pueblo, Colorado, 81003