Job Information
Sanofi Group Trade Marketing Manager in India
Job title : Trade Marketing Manager
About the job
Our Team:
Act as a bridge between Sales and marketing functions by delivering the brand strategy inside the stores
To develop the Trade Marketing Plan for growing the sales of CHC brands by defining the need of the customer, designing the marketing and creative inputs and facilitating the execution of the plan through the Sales team
To act as an effective link between Sales and Marketing by ensuring that the required information is readily available to each other and exchanged in a timely and comprehensive manner.
Define GTM strategy and win in store model for executional excellence for our brands
To understand and comply with the organization Code of Ethics for the role
To understand and communicate organization values across the section
Main responsibilities:
Key R&R
To develop and execute Trade Marketing Strategy for brands nationally
Conceptualizing and formulating trade marketing calendar as per business strategy
Drive width and depth for existing, new and focus Products in trade.
Building Retailer Relationship through effective trade programs
Design and Execution of Distributor and Wholesale channel engagement programs
Collect and disseminate Best Practice for profitable Trade Marketing activities
POSM and Activation Management: Manage & execute the activation calendar, as agreed with Central Marketing and the Regional team.
Competition Tracking and Monitoring to gather market insights & develop effective trade programs in line with market requirements
Responsible for developing /improving Visibility tools & developing counter-competitive strategies in co-ordinance with Marketing & Sales Team for smooth execution in market place
Implement& drive SFA tool PAN India
New Product launches – Work collaboratively with brand teams on NPD Launches. Own the promotion/ placement- distribution and visibility strategy
Financial Dimensions
Keeping trade spends within approved budgets
Analyze and keep track of the Return on Trade Investments
Non-Financial Dimensions
Ensuring desired Market hygiene
Market visibility in line with the merchandising principles
Data Analysis - Create effective marketing program by identifying and analyzing requisite data, evaluating product needs,
Collaborates with Supply chain for Dispatches of Samples and other material.
Trade activation program driving the activation and engagement rate of Wholesalers and Hub retailers. monthly reporting on activations done and feedback on engagement programs
Wholesale and Hub Retail meets
About you
List here ideally the must-haves criteria to be successful on the role. Don’t forget: the less criteria you will request, the more diverse candidates you will get in the pool.
Qualification
Graduate
Post Graduate Degree in Management, with a specialization in Marketing
A total experience of 6 to 8 years in the Sales and Marketing Function with a minimum 3 years’ experience in trade marketing functions
FMCG; Consumer healthcare industry experience is a plus
Experience :
Technical skills :
Product / industry Knowledge
Knowledge of the latest trends in Marketing
Understanding of the consumer healthcare trends
Financial Management Knowledge
Excellent communication and presentation skills
Business Acumen and entrepreneurial traits
Strong analytical ability- Proficient in tools (e.g., MS Office, Power point; Macros)
Creativity to design high quality campaigns and promotional material
Self-Driven and accountability
Languages : English
Pursue progress, discover extraordinary
Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.
At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.
Watch our ALL IN video (https://www.youtube.com/watch?v=SkpDBZ-CJKw&t=67s) and check out our Diversity Equity and Inclusion actions at sanofi.com (https://www.sanofi.com/en/our-responsibility/equality-and-inclusiveness) !