Job Information
Sanofi Group Brand Manager in India
Job title: Brand Manager
Location: Mumbai
Job type: Permanent
Travel: 20 %
About the job
At Sanofi Consumer Healthcare, we have one overarching mission - to work passionately, challenging ourselves and our industry every day, to build a healthier future by helping people, help themselves, bringing “Health in Your Hands”.
Our teams are building trusted & loved brands that connect with hundreds of millions of consumers worldwide, enabling better self-care for individuals and communities, while also contributing to a healthier planet. To fulfill this mission, we are embarking our consumers, our customers, healthcare professionals, and our employees in this journey because this is what will make us become the “Best Fast-Moving Consumer Healthcare (FMCH) Company In & For the World”.
We strive to act as a force for good by integrating sustainability along our business and employees’ mission and operate responsibly from both a social and environmental point of view.
To achieve this, we need strong talent who will help us shape the future of our Consumer Healthcare business and challenge our industry. At Sanofi Consumer Healthcare, we aspire to create a work environment where people can thrive, grow, and be at their best every day. Our priority is working with integrity to improve the health and well-being of people and communities where we operate, working towards making a positive impact in the world.
Main responsibilities:
This role will be responsible for driving the growth agenda for a cluster of critical brands for India
Build robust Trade and Communication Strategy capable of delivering market beating growth
Performance management of the brand, tracked through delivery on key metrics – Top line, brand profitability, market share, prescriptions, prescribers
Lead projects to enhance the outreach of legacy brands to get more HCPs/ consumers into the franchise
Design the annual marketing plan for the brand with optimum management of A&P budget
Execution excellence in delivery of marketing interventions across different channels and events
Work in close partnership with sales team to ensure marketing programs are driven consistently and in a high-quality manner.
Strong tracking and measurement of marketing programs feeding into further plans for the brand
Build an innovation pipeline / identify future growth opportunities that the brands can leverage
Maintain an outside in perspective for the brand through external relationships with industry associations, KOLs, global counterparts, agencies, etc
About you
Experience : Past experience of independently managing a brand for at least 2-3 years with a proven track record of creating scalable and successful marketing strategies. Experience in working with agencies to design impactful science led marketing communication, driving high quality marketing interventions through sales team and creating strong touch points through digital platforms. Experience in conceptualizing and commercializing innovations will be a plus.
Soft skills : Strong analytical, communication (verbal and presentation) and Creative skills
Technical skills : Marketing & Brand Management, Fluency with Microsoft Office
Education : MBA from a reputed institute. Graduate in B.Pharm / BSc. will be a plus
Languages : English, Hindi
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