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Job Information
Unilever Senior Customer Strategy & Planning Executive (Trade Marketing) in Hong Kong
About The Role...
Identify customer & shopper insights - translate insights into business building opportunities within specific customers/channels
Build account/channel specific Customer marketing plans to deliver category/brand objectives in conjunction with Brand Marketing Plan (IBMP)
Work with Account managers to ensure excellence in in-store activation and delivery of IBMP
Work with the brand managers to deliver activation plan
Manage total trade investments
Consolidate field plans – customer input in S&OP
Ensure Brand standards/Brand DNA for channels is adhered to. (e.g. consistent use of brand key visuals, customer activation themes aligned with brand activation)
Lead execution of plans & activities including customized offerings (incl. special packs, channel specific packs)
Analyze the ROI of the marketing activities executed with the customer
Work with Supply Chain to ensure stock supply can support for promotion plan
And The Person...
A degree holder in any discipline, preferably on business / marketing field
2-3 years relevant Customer Marketing experience
Customer facing experience combined with Brand Building experience is ideal
Proficiency in English and Chinese (both written & spoken)
A team player with good analytical and interpersonal skills
Candidates with lesser experience will be considered as Customer Strategy & Planning Executive
En tant qu'employeur responsable et inclusif, Unilever est attentif à la diversité et à la mixité de ses équipes. Nos recruteurs sont engagés et veillent à l'application de processus de recrutement non-discriminants.
Tous nos postes sont ouverts aux personnes en situation de handicap et Unilever accompagne ses collaborateurs dans la mise en place d'éventuels aménagements de poste et de dispositifs d'accessibilité.
Job Category: Customer Development
Job Category: Ventas
Job Category: Développement de la clientèle
Job Type: CCD Specialist_Cross Channel
Industry: UnileverExperiencedProfessionals