Job Information
IHG Manager, Brand PR (Germany) in Germany
About Us
IHG Hotels & Resorts is one of the largest hotel companies in the world with a family of 19 brands including InterContinental®, Holiday Inn®, Kimpton® and voco®. Approximately 350,000 people work across IHG’s hotels and our corporate offices in 100+ countries.
The Role
This role may be based remote with the occasional visit to the Frankfurt office from several locations throughout Germany including Munich, Berlin & Hamburg.
In this role, you will develop and deliver PR campaigns and always on PR for IHG’s brands in Germany. As part of the Europe, Middle East, Asia and Africa (EMEAA) PR team, you will be responsible for delivering cut-through consumer PR that increases awareness and preference of IHG Hotels & Resorts and our stay brands.
Focus on big ideas for brand PR that wins the hearts and minds of consumers, cut through with media, and set our IHG Hotels & Resorts Masterbrand and brands apart from the competition.
Drive editorial coverage which focuses on supporting our portfolio of brands in Germany, by tapping into relevant trends or consumer activity.
Lead the development and enable the implementation of external PR activity in Germany and across key European markets to deliver global brand objectives, working alongside team members across the Masterbrand Strategy & Awareness team.
Prepare media materials including press releases, pitches, presentations, briefing documents etc.
Develop 360 communication plans to ensure alignment between all communications functions.
Develop and manage the Europe PR calendar in partnership with internal teams and external agencies and establish and maintain media relationships with key media outlets (particular focus on Germany)
Manage influencer programmes including selection, negotiation, content review etc. with our influencer agency partners.
Effective weekly/monthly/quarterly/annual reporting, performance data and analytics to measure PR ROI.
What we need from you
Fluent in German, excellent English and any further languages would be valuable, though not essential.
Strong experience at a PR Agency or In-house, preferably in an international business.
Experience of working within a complex business with a range of stakeholders at all levels
Agency management experience
Strong writing skills
Ability to work to tight deadlines and juggle multiple projects.
Strong knowledge and understanding of the European media landscape including strong media contacts.
What we offer you
At IHG we give our colleagues greater flexibility and balance – working in a hybrid way, blending remote and office working.
We give our people everything they need to succeed. From a competitive salary that rewards all your hard work to a wide range of benefits designed to help you live your best work life – including impressive room discounts.
IHG gives every member of the team the room they need to belong, grow, and make a difference in a collaborative environment. We know that to work well, we need to feel well – both inside and outside of work – and through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace.
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At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey?
We need people like you to make a difference and create exceptional experiences every single day. Don’t just join a growing team of 370,000 colleagues across 100 countries. Let your passion shine. Innovate and collaborate around the world. Embrace your ambition.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. We firmly believe that all our colleagues deserve to be treated equally and have the same opportunities to develop and grow their skills within our business and provide equal employment opportunities to all applicants and colleagues without regard to an individual's, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.