Job Information
Fortive Corporation Product Marketing Manager in China
Job overview
FLUKE grows with challenging and exciting opportunities for experienced professionals. When considering candidates, we look for technical and business professionals who are highly motivated, collaborative, and most importantly, someone who is passionate about developing people and helping our customers to solve problems.
Primary Responsibilities/Duties
This position will drive growth in distribution products through diverse channel development, creative marketing promotions and competitive product development.
Monitor, analyze and evaluate market trends, consumer behaviors and competitor activities to identify market opportunities.
Develop and implement marketing initiatives that are in line with the growth drivers and business objectives, and monitor ROI of marketing vehicles and continuously improve effectiveness of leads gen and GTM.
Work with RD team on new product development, product pricing, promotional budget, and forecast.
Work with sales force and cross-functional team, give clear market direction and guideline to the sales team and distributors.
Regularly communicate with channel partners to understand market dynamics and customer.
Rate channel partners based on performance and potential for collaboration, and manage the channel lifecycle, including the recruitment, cultivation, optimization, and elimination of partners.
Research and evaluate new sales channels, offline and online.
Plan and execute promotional activities to increase brand awareness and product sales.
Analyze e-commerce market trends and formulate e-commerce channel development strategies.
Provide ongoing training and support to ensure partners can effectively sell and support our products.
Manage the channel lifecycle, including the recruitment, cultivation, optimization, and elimination of partners.
Qualification
At least 5 years of experience in marketing or business development functions, with proven track records in handling whole product life cycle, segment development and NPI.
English fluent preferred.
Relevant industrial experiences preferred.
Professional communication & strong influencing skills.
Strong strategic thinking and analytical skills, quick learner.
Well-developed planning, execution and resource allocation skills.
Proven ability to recognize, motivate and develop team members.
Able to work under pressure.
University degree (minimum).
Fortive Corporation Overview
Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.
We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions./p>
We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.
At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.
At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.
Fortive: For you, for us, for growth.
This position is also eligible for bonus as part of the total compensation package.