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Villanova University Posting Details

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Posting Details (Default Section)

+-----------------------------------+-----------------------------------+ | Posting Number: | 20243931S | +-----------------------------------+-----------------------------------+ | Position Title: | Assistant Director, Digital | | | Recruitment Marketing | +-----------------------------------+-----------------------------------+ | Position Type: | Staff | +-----------------------------------+-----------------------------------+ | Location: | Villanova, PA | +-----------------------------------+-----------------------------------+ | Recruitment Type: | Internal/External Applicants | +-----------------------------------+-----------------------------------+ | Work Schedule: | full-time/12-months | +-----------------------------------+-----------------------------------+ | Avg Hours Week |   | +-----------------------------------+-----------------------------------+ | Department: | 653 - University Communication | | | and Marketing - Marketing | +-----------------------------------+-----------------------------------+ | Position Summary: | Under the direction of the | | | Director of Digital Recruitment | | | Marketing, University | | | Communication and Marketing ( | | | | | | UCM), the Assistant Director, | | | Digital Recruitment Marketing | | | supports the Director with | | | developing, executing, and | | | measuring national, integrated | | | digital marketing campaigns to | | | recruit for a select portfolio of | | | master's programs in highly | | | competitive fields. The Assistant | | | Director serves as an overall | | | project manager ensuring that all | | | digital marketing campaigns and | | | initiatives run on time and on | | | budget. The individual in this | | | position is responsible for | | | project briefs, building and | | | managing the content/editorial | | | calendar and overseeing | | | advertising timelines, approvals | | | and needs. Functions as | | | day-to-day liaison with partner | | | agencies for | | | | | | SEO and all paid media, including | | | search and social media | | | advertising, ensuring the | | | appropriate n mber of qualified | | | leads are obtained to reach | | | enrollment goals. Liaises with | | | college communication directors | | | and enrollment teams within the | | | colleges, the Office of Online | | | Programs in the Office of the | | | Provost, and University | | | Information Technologies ( | | | | | | UNIT) to support the Director. | | | Works with Digital Recruitment | | | Marketing team to provide | | | campaign performance updates and | | | analytics reports to college | | | teams. Coordinates with and | | | collaborates with University | | | Communication and Marketing | | | functional areas as needed. | | | Villanova is a Catholic | | | university sponsored by the | | | Augustinian Order. Diversity and | | | inclusion have been and will | | | continue to be an integral | | | component of Villanova | | | University's mission. The | | | University is an Equal | | | Opportunity/Affirmative Action | | | employer and seeks candidates who | | | understand, respect and can | | | contribute to the University's | | | mission and values. | +-----------------------------------+-----------------------------------+ | Duties and Responsibilities: | - * Supports the Director with | | | marketing strategy | | | development and execution and | | | measurement of national, | | | integrated digital marketing | | | campaigns to recruit for a | | | select portfolio of master's | | | programs in highly | | | competitive fields. Functions | | | as day-to-day liaison with | | | partner agencies for | | | SEO and all paid media, | | | including search and social | | | media advertising, ensuring | | | the appropriate number of | | | qualified leads are obtained | | | in order to reach enrollment | | | goals. | | | - * Serves as an overall | | | project manager ensuring that | | | all campaigns and initiatives | |