Job Information
Staples Senior Manager, Brand & Creative Strategy, SPP in Vaughan, Ontario
Staples is business to business. You’re what binds us together.
While you may know Staples as the world’s leading office supply company, Staples Promotional Products – a division of Staples – is a national leader in the promotional products industry. At Staples Promotional Products, we help customers build love for their brands with customized merchandise solutions. Whatever story they want to tell, connection they want to make, or goal they need to deliver, Staples Promo makes it easy to design promo experiences that create lasting impact. Join our winning team!
This role sits on the Leadership Team for Staples Promotional Products Canada and is responsible for our Marketing (Brand & Customer) and Merchandising teams, as well as our strategic creative & brand-building services for key clientele.
Manages a team of approximately 4-6 direct reports, and 20+ indirect reports. Drives awareness, engagement and creative strategies to increase customer acquisition, retention and revenue.
Duties & Responsibilities :
As a member of the SPP CA Senior Leadership Team, this role helps direct the overall success of SPP Canada, with a goal of becoming a high growth organization. Works with Managing Director and other members of the SLT to define organizational strategy, action plans and goals. Responsible for overall org delivery of topline, margin & EBITDA goals. Responsible for helping to build/maintain organizational culture and living organizational values.
Brand marketing plan (B2B) for Staples Promotional Products Canada, aligning people and processes behind departmental and organizational objectives. Marketing plan should drive brand awareness, reach and new leads/customer acquisition, as well as organic growth with key customer segments.
Customer-specific B2B Marketing strategies and campaigns to drive SPP awareness and revenue growth with key customers.
Creative direction for marketing executions, photo shoots and SPP videos.
Establishment of agency-level service and internal Centre of Excellence for supporting customers with building their “Brand Love”. Includes creative strategy for top accounts.
Merchandising strategies that increase demand on our customer eCommerce stores through a focus on brand-specific insights for our customers and on-trend merchandise collections.
Supporting Business Development team with the development of strategies and tools to
acquire new business, including acquisition, retention and pitch materials.
Vertical Marketing & Merchandising Strategy development for CA (in tandem with our US team).
Integrated marketing strategy with Staples Retail Canada and Staples Professional Canada (key partnership and channel to market).
Elevated vendor partnerships by establishing Marketing & Merchandising programs for key vendor partners.
Building “Idea Lab Live” conference brand in Canada to be industry-leading experience with year-round customer engagement and lead-generation strategies.
What you bring to the table:
Proven experience in developing marketing strategies and campaigns with exceptional creative skills.
Experience managing or servicing customer relationships.
Experience pitching creative ideas.
Track record of successful team management and team building.
Strategic thinker with the ability to utilize reports and analytics to drive decision making.
Motivated to challenge the status quo and build capability (within team and for org).
Agency experience preferred.
Experience with CRM systems (e.g. Salesforce) and email marketing deployment systems (e.g. Marketo) a plus.
Experience with B2B digital marketing campaigns.
Strong working knowledge of legal / regulatory compliance requirements (inc. CASL and ADA)
Strong leadership skills – effectively manage, motivate and coach/mentor marketing team and high potentials.
Set tone for marketing & merchandising department – drive innovation; drive effective communication; clear roadblocks; maintain positive environment in high-paced / stressful environment.
Develop, maintain and influence cross-functional relationships.
Foster strategic partnerships both internally and externally.
Manage to tight deadlines with conflicting priorities and enable team to do the same.
Display strong project management skills.
Strong organizational skills with high attention to detail.
Ability to provide clear and concise direction.
Proficiency with the Microsoft Office Suite, and Google Analytics.
What’s needed- Basic Qualifications:
8+ years of progressive marketing or merchandising experience
3+ years management experience
What’s needed- Preferred Qualifications:
Bachelors in Business Administration, Marketing, or Merchandising
Agency experience preferred.
Staples is an Equal Opportunity Employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender idenity, sexual orientation, age, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.
For individuals with disabilities that need additional assistance at any point in the process, please call 1-888-490-4747 for more information.