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This job was posted by https://illinoisjoblink.illinois.gov : For more information, please see: https://illinoisjoblink.illinois.gov/jobs/11842680 Assistant Director for Marketing and Communication - Krannert Art Museum

College of Fine and Applied Arts

University of Illinois Urbana-Champaign

The Krannert Art Museum is now accepting applications for an Assistant Director for Marketing and Communications to oversee the effective delivery of communication and marketing strategies for the museum. The Assistant Director will work closely with the Director and other staff members to ensure that the museum\'s strategic goals are realized.

Duties & Responsibilities:

Marketing and Communications

• Develop strategic marketing and communications proposals for all museum programming, including specific tactics, implementation, and measurement components. Manage public relations and media outreach for the museum including proactive media relations and crisis management.
• Serve as project manager for the museum\'s annual magazine, including developing content, executing preliminary design, and managing production.
• Develop communications and marketing partnerships, including university-level and college units, community organizations, students, faculty, and donors.
• In cooperation with museum director, determine structure of annual marketing budget.
• Manage vendor communications with digital and print advertising outlets. Estimate and approve contracts for advertising, printing, design, and web development as needed. Create and deliver clear, consistent messaging that relates museum activities (exhibitions, programs, and events) to the college and campus; coordinate museum communications with campus-wide initiatives; ensure museum materials comply with established brand standards.
• Write targeted copy for print and digital marketing, advertising, and press releases; update exhibition and event information regularly in digital venues, including online calendars. Proofread and edit marketing materials developed by other staff for accuracy, content, and design standards.
• Manage the unit website and social media. Maintain an active and robust social media presence.
• Administer the email marketing program, including list development, data gathering, and systematic testing; develop target audiences through weekly, monthly, and special event outreach.
• Gather data and act on expertise derived from online marketing analytics. Provide measurable results of specific marketing tactics where possible.
• Utilizing photography and video, document exhibitions, activities, and events for archival and marketing purposes.
• Archive marketing and promotional materials and press coverage.

Management and Supervision

• Recruit, select, train, evaluate, and supervise undergraduate and graduate student hourly employees.
• Serve as KAM Chief Communications Officer
• Participate actively in KAM\'s diversity, equity, inclusion, and accessibility initiatives.
• Represent the museum on college, campus, and community committees related to marketing, communications, and public outreach. Serve on other museum, college, and campus committees as needed.
• Serve as spokesperson for the museum, including some evening/weekend events or communication as needed.
• Participate in all communications on accessibility.

Required Qualifications:

• Bachelor\'s degree in marketing, business administration, public relations, communications, advertising, museum studies, art history, or related field.
• Two years of professional marketing and branding experience in a Museum setting.
• Demonstrated proficiency in digital marketing, social media, analytics, graphic design, and print production.

Preferr d Qualifications:

• Master\'s degree within marketing, public relations, communications, advertising, museum studies, art history, or related field.
• Photography and video production and editing experience.

Knowledge, Skills and Abilities:

• Self-directed with the ability to make sound decisions.
• Excellent writing and editing skills.
• Strong attention to detail.
• Excellent organizational and communication skills (written and oral).
• Knowledge of marketing concepts.
• Knowledge of print and graphic design processes.
• Strong computer skills and proficiency in Adobe and Drupal (or equivalent CMS).
• Strong understanding of social media and its role in marketing and communications.
• Familiarity with the visual arts and art museums.

Appointment Information

This is a 100% full-time Civil Service 5004 - Marketing Associate position, appointed on a 12-month basis. The expected start date is as soon as possible after the close of the search. Minimum salary for this position is \$60,000.00. We strive to provide a competitive salary, considering factors such as available market data, internal equity, candidate experience and qualifications, collective bargaining agreements, and budget constraints. The fin