Campus Pride Jobs

Description

Robert Half is seeking a Sr Digital Strategic Planner for a long-term job opportunity in Troy, Michigan. This role is essential for this agency client as it involves reading, collecting, and interpreting data to draw valid conclusions from various online resources and reports to aid in developing brand strategy and digital strategy for a variety of clients. The successful candidate will write assessment reports, presentations, and business communications, and contribute to new business opportunities, performance and channel mix/evolution solutions, CRM, strategic roadmaps, and communication flow logic. This role is a perfect mix of digital strategy, brand planning, and marketing analytics. If you posses these skills, please apply today!

Responsibilities:

• Analyze and interpret marketing data collected from various online resources and reports - like Google Analytics, KPIs, and e-marketer

• Write assessment reports, presentations, and business communications based on data interpretation to support the client's digital strategy and brand communications

• Contribute to new business opportunities, performance and channel mix/evolution solutions, CRM, strategic roadmaps, and communication flow logic

• Translate data and research findings into brand strategy for clients

• Use resources such as Forester, GWI, and e-marketer to review data

• Provide recommendations on additional resources that are the best fit and value for our client mix

• Utilize skills in CRM, Google Ad, Google Analytics, Advertisements, Analytics, Brand Awareness, Campaign Planning, Digital Strategy, and Brand Strategy.

Requirements

• Proven experience as Sr Strategic Planner, Digital Strategist or similar role for a minimum of 5-7 years

• Proficiency in Customer Relationship Management (CRM) software, Google Ads and Google Analytics tools, Excel, and PowerPoint

• Experience in planning and implementing digital advertising campaigns, brand strategy, and digital strategy

• Solid understanding of digital analytics and ability to convert complex data into actionable strategies

• Proficient in developing effective strategies for brand awareness campaigns

• Experience in campaign planning and execution in the digital space

• Strong understanding of brand strategy development and implementation

• Comprehensive knowledge of digital strategy development and its role in marketing.

Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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