Job Information
Serco Marketing Specialist, Employment Services in Toronto, Ontario
Position Description
Serco Canada's Employment Services is seeking a versatile Marketing Specialist to join our team. As a leading provider of employment services, we are committed to connecting job seekers with meaningful opportunities and supporting employers in finding the right talent.
As a Marketing Specialist, you will support the Marketing team in driving awareness, engagement, and conversions through various marketing channels. The ideal candidate will also collaborate extensively with Serco’s Employment Services Managers across Ontario in ad-hoc marketing requests, event marketing, communications, reporting, and more.
Key Responsibilities:
Develop and implement marketing strategies to promote Serco's employment services, with a focus on increasing brand visibility and driving lead generation.
Execute SEO initiatives to optimize website traffic and improve search engine rankings.
Manage and enhance social media presence across platforms, creating engaging content and fostering community engagement.
Execute PPC campaigns to drive targeted traffic and conversions.
Create compelling content for marketing collateral, including blogs, brochures, presentations, newsletters, and more.
Manage communications to ensure consistency in messaging and branding across all channels.
Optimize website performance and user experience to increase conversion rates and drive customer retention.
Join Serco's dynamic team and contribute to making a positive impact on individuals and communities through our employment services. Apply now to become our Marketing Specialist!
Qualifications
To be successful in this role, you will need:
Proven experience in executing successful marketing campaigns across multiple channels.
Strong understanding of SEO principles and best practices.
Proficiency in social media management and content creation.
Experience with PPC advertising platforms and campaign optimization.
Exceptional written and verbal communication skills.
Ability to manage multiple projects simultaneously and meet deadlines.
Strong analytical skills and proficiency in using data to inform marketing decisions.
Familiarity with website management platforms such as Wordpress.
Proficiency in using tools like Google Ads, Google Analytics, Canva, and project management software like Monday.com or similar platforms.
Qualifications:
Bachelor’s degree in Marketing, Communications, Business, or related field.
Minimum of 5 years of experience in marketing roles, preferably in a service-oriented industry.
Certifications in Google Ads, Google Analytics, or related areas are a plus.
Possess a valid Driver’s License and ability to travel as required.
Must be able to Pass Criminal Record Check (CPIC).
Proficiency in additional languages such as French, Cree or Ojibwa are considered an asset.
Company Overview
Serco Inc. (Serco) is the Americas division of Serco Group, plc. In North America, Serco’s 9,000+ employees strive to make an impact every day across 100+ sites in the areas of Defense, Citizen Services, and Transportation. We help our clients deliver vital services more efficiently while increasing the satisfaction of their end customers. Serco serves every branch of the U.S. military, numerous U.S. Federal civilian agencies, the Intelligence Community, the Canadian government, state, provincial and local governments, and commercial clients. While your place may look a little different depending on your role, we know you will find yours here. Wherever you work and whatever you do, we invite you to discover your place in our world. Serco is a place you can count on and where you can make an impact because every contribution matters.
To review Serco benefits please visit: https://www.serco.com/na/careers/benefits-of-choosing-serco .If you require an accommodation with the application process please email: careers@serco-na.com or call the HR Service Desk at 800-628-6458, option 1. Please note, due to EEOC/OFCCP compliance, Serco is unable to accept resumes by email.
Candidates may be asked to present proof of identify during the selection process. If requested, this will require presentation of a government-issued I.D. (with photo) with name and address that match the information entered on the application. Serco will not take possession of or retain/store the information provided as proof of identity. For more information on how Serco uses your information, please see ourApplicant Privacy Policy and Notice (https://www.serco.com/na/privacy-policy) .
Serco does not accept unsolicited resumes through or from search firms or staffing agencies without being a contracted approved vendor. All unsolicited resumes will be considered the property of Serco and will not be obligated to pay a placement or contract fee. If you are interested in becoming an approved vendor at Serco, please email Agencies@serco-na.com .
Serco is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.
Click here to apply now (https://careers-sercocanada.icims.com/jobs/63775/marketing-specialist%2c-employment-services/job?mode=apply&apply=yes&in_iframe=1&hashed=-1834477830)
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ID 63775
Recruiting Location : Location CA-ON-Toronto
Category Operations Management
Position Type Full-Time
Security Clearance Other
Clearance Details Criminal Record Check (CPIC)
Telework Yes - May Consider Full Time Teleworking for this position