Job Information
TEKsystems Marketing Manager (Financial Services) in Toronto, Ontario
Description:
Job Overview:
We are looking for a Marketing Manager to drive the execution of Global Lifecycle Marketing
(CRM) campaigns for Financial Services products across all of flagship owned channels
(email, push notifications, homepage, in-app messaging etc.) and Global Markets.
This candidate will adopt a customer-centric approach and work cross-functionally to develop,
implement and track the performance of recurring, trigger-based Product Lifecycle marketing
campaigns. The Marketing Manager will work towards increasing the CLV of Users by
driving adoption, engagement and retention of Financial Services Products.
Responsibilities:
● Build & launch personalized customer experiences globally for Financial Services
products by leading the end-to-end creation and execution of CRM campaigns,
including:
○ Development of high-quality creative assets (briefs, feedback rounds), including
working cross-functionally with Creative teams (internal/agencies), Legal, Privacy &
Customer Service teams
○ Defining audience strategy, segmentation and targeting in partnership with
Product, Product Marketing, Analytics, and Database Marketing (DBM) teams
○ Ensuring seamless execution & launch of customer-facing campaigns as owner
of operational execution, including working cross-functionally with Campaign
Planning & Operations Teams on building, experimentation and deployment of
marketing campaigns
○ Ownership of campaign reporting, including proposing scaling decisions for tests
○ Ownership of project timeline, including tracking campaign development &
keeping relevant stakeholders informed
● Adopt an innovate-and-iterate mindset and generate data-driven hypotheses in
creation and iteration of campaigns, including designing A/B tests and continual
optimization of campaigns based on learnings
● Collaborate cross-functionally and across geographies with globally-dispersed team
members and external partners to deliver campaigns and share-out results
Skills:
Budgeting, Forecasting, audience strategy, project management, campaign management, A/B tests, CRM marketing
Top Skills Details:
Budgeting,Forecasting,audience strategy,project management,campaign management,A/B tests,CRM marketing
Additional Skills & Qualifications:
College degree required, MBA a plus
● 4+ years of experience in marketing across owned channels (emails, onsite, push
notifications, in-app messaging, etc)
● Past experience or a working understanding of e-commerce, marketplaces, and online
retail marketing is required. Additionally, past experience or knowledge of the Financial
Services landscape is a significant plus
● Customer-centric and hands-on individual, with demonstrated ability to manage
performance against established KPIs
● Shown success in a fast-paced, matrixed work environment, as well as the ability to thrive
in a dynamic, constantly evolving, and highly competitive industry
● Project management experience with strong sense of accountability; notable
organizational skills, attention to detail, and ability to plan and prioritize
● Ability to build relationships and collaborate across all levels, functions and geographie
Experience Level:
Intermediate Level
À propos de TEKsystems:
Nous sommes partenaires dans la transformation. Nous aidons les clients à activer des idées et des solutions afin de profiter d’un nouveau monde d’opportunités. Nous sommes une équipe solide de 80 000 personnes, nous travaillons avec plus de 6 000 clients, dont 80 % faisant partie du Fortune 500, partout en Amérique du Nord, en Europe et en Asie. En tant que chefs de file de l’industrie des services technologiques complets, des services aux talents et des applications du monde réel, nous travaillons avec des leaders progressistes pour favoriser le changement. C’est le pouvoir d’un vrai partenariat. TEKsystems est une société du groupe Allegis.
About TEKsystems:
We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.
The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.