Job Information
Moneris Manager, Salesforce Marketing Cloud and Martech-Hybrid in Toronto, Canada
Your Moneris Career - The Opportunity
As a key member of our Marketing team, you will serve as a crucial link between Marketing and IT. We ask that you liaise with the Marcom team and then translate that marketing vision to a technology implementation to meet marketing goals. This role must understand the valuable potential of automation to streamline the functions of sales, IT, Operations and marketing teams. You should understand how systems could interconnect to integrate data between platforms.
Location: You will be based in our Toronto office and will work in a Hybrid model.
Reporting Relationship : You will report to Director, Customer Programs and Marketing Technology
Your Moneris Career - What you'll do
Manage full integration & optimization of marketing systems (CRM, CDP, automation, email, RTIM orchestration, etc); oversees and implements automation strategy & roadmap for future enhancements.
Oversee and architect data models, data integrations/optimizations, and system requirements for data attribution; data cleanliness. Report & overall lead data management.
Be a super-user and product evangelist for a variety of digital tools. Evaluate new technologies and add-on features to improve performance or support future marketing needs. Manage system audits and governance, vendor and partner management.
Simplify complex concepts and messages to essential components, and deliver messages to different audiences.
Collaborate with partners to understand digital marketing objectives to ensure understanding of project outcomes and meet strategic needs. Partner with developers and program managers to establish timelines and ensure delivery of projects and requests.
Lead project teams to optimize campaigns across multiple channels to improve performance, reach, and return on investment of digital marketing activities, to support important outcomes
Lead, coach and develop a team of direct reports ; Manages training on all systems & processes to broader marketing & sales teams; support marketing during campaign planning meetings to enable use of systems when & where required.
Establish a clear and succinct testing and UAT process for program enhancements.
Your Moneris Career - What you bring
Bachelor's degree or college diploma in Marketing, Communications, or Digital Marketing
Equivalent work experience may be considered a substitution
Minimum of 7-10 years of Marketing/digital experience
Experience managing a team
Experience with A/B and multi-variate email testing & data analysis
8+ years of experience in digital marketing in B2B or a technology company
Fluency with multiple marketing technology platforms ( e.g. Google Analytics, Salesforce, Microsoft, Marketing Cloud, Pardot)
Experience with HTML/CSS to format & create emails
Deep understanding of digital marketing, email marketing and trends.
Your Moneris Career - What you get
Comprehensive Total Rewards Program including bonuses, flexible benefits starting from day 1, and your choice of either a health spending account (HSA) or personal spending account (PSA)
RRSP matching & defined contribution pension plan
Learning & development programs and resources including unlimited free access to Coursera and an Educational Assistance Program
Holistic approach to your well-being, with an Employee Assistance Program for you and your family, access to 24/7 virtual health care, wellness events and a supportive workplace culture
A workplace committed to investing in Diversity, Equity and Inclusion (DEI) through various initiatives including, employee inclusion groups (EIGs), mentorship, DEI learning and workshops, educational events, and various resources including an internal DEI website and newsletter
Company-wide paid year-end closure & personal time off (including religious, personal, and volunteer days)
Find out more about the work perks and benefits you get as a Moneris employee at Moneris.com/careers
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Note: We welcome and encourage applications from Indigenous peoples, people of colour, people with disabilities, people of all genders, sexual orientation and intersectional identities.
We acknowledge that people from equity-deserving groups (including racialized individuals, women, gender diverse individuals, individuals with disabilities, neurodivergent individuals, members of 2SLGBTQIA+ communities and those born outside of Canada) are less likely to apply for jobs unless they feel they meet all the requirements posted. At Moneris, we believe candidates bring experience to their work in many ways. We encourage you to apply and share, in the application form, the transferrable experience you bring, and how this will support your success in this role.