Job Information
American Express Digital & Offline Marketing – Marketing Executive in Tokyo, Japan
Description
You Lead the Way. We’ve Got Your Back.
With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
Join Team Amex and let's lead the way together.
Our division is responsible for developing new card member acquisition strategies in individual and corporate market. Our team manages digital advertising (online) and DM, Telemarketing (offline) to create new business and sales promotions in collaboration with external companies, and also executes some projects. In this position, the candidate will primarily focus on the creation of new business and sales promotions as well as supporting digital advertising (online) and DM, telemarketing (offline) activities.
This position can manage all the marketing process (strategy planning, campaign and promotion creation, execution and analysis, creative promotion, budget management, vendor management) as an owner position.
This position requires strong sense of responsibility and agility, as well as strong communication skills due to the management of large budget, and the need to negotiate with internal and external stakeholder such as global team members and external advertising agencies.
In order to achieve the goal, being results oriented with a focus on developing marketing skill, along with analytical & logical thinking and customer-oriented mindset are critical.
Primary responsibilities include:
Support planning and execution of external advertising strategy and promotions in digital and offline marketing
Strategy planning for external advertising
Executing PDCA cycle for maximizing ROI
Creative production
Agency management
Monitoring budget, activities report and analysis of the report.
Communication with global staff in English
Working closely with various stakeholders to deliver the attractive acquisition campaigns.
Establishing a best-in-class customer experience by customer journey optimization.
Creating new business opportunities and sales promotions
Developing, negotiating, and coordinating with new partner companies
Planning, implementing, operating and managing budget for new business and sales promotions
Analyzing and improving operations from a middle to long term perspective
Qualifications:
(Required)
Experience in promotion and planning
Knowledge of digital marketing
Experience in creative production
Excellent oral and written communication in Japanese/English (Have positive mindset to communicate with global team members in English)
Strong communication skills
Self-motivator who enjoys working in a fast-paced environment and can handle multiple projects simultaneously.
Proficiency in MS Office, notably Excel and PowerPoint
Highly analytical and data driven, but also have a passion for creativity and forward-thinking flair
Customer oriented mindset
(Preferable)
Experience in digital adverting
Knowledge of the credit card industry or financial industry
Qualifications
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
Competitive base salaries
Bonus incentives
Support for financial-well-being and retirement
Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
Generous paid parental leave policies (depending on your location)
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
Job: Marketing
Primary Location: Japan-Tokyo-Minato-ku
Schedule Full-time
Req ID: 24008736