Job Information
Corteva Agriscience Demand Generation Manager in Tarlac City, Philippines
Description
Job description
Demand Generation Manager to take ownership of driving awareness and qualified leads through the detailed planning and execution of demand generation campaigns using the latest Marketing Automation and Customer Relationship Management strategies. Campaign accountability starts with the program idea, managing the project plan for that program, adhering to the marketing budget as well as analyzing the return on investment for the program.
Essential functions
Aligning Demand Generation programs with product messaging strategies
Drive inbound sales activity through a variety of potential sources
Collaborate with cross-functional team(s) and subject matter experts to define scope and success criteria, plan schedules, drive work efforts, and monitor project/program from inception through delivery
Develop programs to increase awareness to target market segments by translating company goals into effective marketing communications
Develop and manage highly-productive demand generation programs that demonstrate an ROI
Manage a closed loop lead and demand generation programs that generates marketing qualified leads
Ensure lead flow to sales team in an effective and efficient manner
Monitor opportunity progress through sales cycle - execute pipeline velocity initiatives when necessary and make recommendations for adjustments as needed
Qualifications
Bachelor's degree in marketing or related field
Significant experience (7 years minimum) in business to business demand generation and marketing analytics (strong knowledge of pipeline performance measurement, insights and optimization)
A high-performer with proven success driving strategy, planning and execution of customer acquisition campaigns across multiple channels (website, paid search, social media, email marketing, etc.)
Strong analytical background and passion for data
Experience partnering with sales on pipeline development
Demonstrated ability to interpret and present data relationships between key business concepts
High level of initiative and ability to work independently
Passionate professional capable of demonstrating ROI for marketing programs
Corteva Agriscience™ is an equal opportunity employer. We are committed to boldly embracing the power of inclusion, diversity, and equity to enrich the lives of our employees and strengthen the performance of our company, while advancing equity in agriculture. Qualified applicants will be considered without regard to race, color, religion, creed, sex, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability or any other protected class. Discrimination, harassment and retaliation are inconsistent with our values and will not be tolerated. If you require a reasonable accommodation to search or apply for a position, please visit:
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For US Applicants: See the ‘Equal Employment Opportunity is the Law’ poster
To all recruitment agencies: Corteva does not accept unsolicited third party resumes and is not responsible for any fees related to unsolicited resumes.