Job Information
Syracuse University Director of Content Strategy in Syracuse, New York
Reporting to the Executive Director of Content Strategy, the Director of Content Strategy is a strategic thinker who can translate big-picture marketing vision into implementable content and storytelling. This individual will be part of Marketing's content strategy team; finding and bringing Syracuse University's stories to life. They will play a critical role that is responsible for collecting, developing and packaging of high-profile dynamic content. A team leader and exceptional writer, with the ability to make complex content digestible and relatable, they will manage a team of content strategists and writers who create content in many formats and collaborate with other content creators. Strong focus on quick-turn, timely and relevant storytelling as well as long- and short-form storytelling and content for brochures, direct mail, email, landing pages, etc. Demonstrates strategic leadership and an understanding of purposeful, audience-first and goal-oriented storytelling and content generation. A strategic dot-connector and relationship builder, he/she will be a team player and possess the ability to mine and identify stories from key partners (schools/colleges, business/academic units etc.) in close partnership with the Marketing Strategy and channel teams.