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Posting Details

Position Information

Position Title Digital Marketing Strategist

Work Location Springfield Campus

Department Strategic Communication

HR Home Department 096104 OFFICE OF STRATEGIC COMMUNICATION

Pay Grade 42

Proposed Salary $43,888 annual

Position only available to current, regular, full-time Missouri State University employees? No, Position is available to all applicants.

Appointment Type Full Time Regular

Exempt/Non-Exempt Exempt

General Function

The Digital Marketing Strategist works with the Digital Marketing Coordinator to plan, execute, and measure University digital marketing campaigns that drive student enrollment and advance the University’s strategic goals, visibility, and reputation. The Digital Marketing Strategist writes or edits digital marketing content; purchases and places Google search,display, and social media ads; and monitors and optimizes ad performance. By staying current on trends and online audience behaviors and preferences, the Digital Marketing Strategist proactively suggests new strategies in the creation and implementation of content for various paid search and social media platforms. The person in this role provides back-up social media support for the University and is a member of the crisis communication team.

Description of Primary Duties

The Digital Marketing Coordinator purchases and places digital marketing ads and writes or edits content for digital marketing campaigns.

The Digital Marketing Strategist works with the Digital Marketing Coordinator to plan, execute, and measure University digital marketing campaigns that drive student enrollment and advance the University’s strategic goals, visibility, and reputation. The Digital Marketing Strategist writes or edits digital marketing content; purchases and places Google search,display, and social media ads; and monitors and optimizes ad performance. By staying current on trends and online audience behaviors and preferences, the Digital Marketing Strategist proactively suggests new strategies in the creation and implementation of content for various paid search and social media platforms. The person in this role provides back-up social media support for the University and is a member of the crisis communication team.

Minimum Acceptable Qualifications

Education: A bachelor’s degree granted prior to the start date of the position in marketing, advertising, public relations, or a closely-related field is required.

Experience: At least one year of work experience in a professional marketing, advertising or closely-related field is required. Part-time work in a similar professional setting can be substituted at a rate of half of the time served. Experience purchasing and placing social media and Google ads is preferred. Experience with marketing writing is preferred. Experience with Google Analytics is preferred.

Skills: Excellent organizational, time-management and project management skills are required. Excellent written, oral and interpersonal communication skills are required. Strong proofreading and editing skills are required. Knowledge of word processing is required. The ability to develop knowledge of, respect for, and skills to engage with those of other cultures or backgrounds is required.

Other: The scope of the job requires occasional evening and weekend work. Occasional overnight or out-of-town travel is required. Extended periods working at a computer workstation are required.

#LI-CP1

Additional Qualifications

Link to Job Description https://www.missouristate.edu/Human/JobDescriptions/1721-digital-marketing-strategist.htm

Open Date 05/21/2024

Close Date (If Close Date is blank then the posting is considered open until filled)

Special Instructions to Applicants

The first date of consideration is June 11, 2024, and review of applications will continue until the position is filled. Official transcripts required at time of hire.

EO/AA and Diversity Statement

Non Discrimination Statement

Missouri State University is a community of people with respect for diversity. The University emphasizes the dignity and equality common to all persons and adheres to a strict nondiscrimination policy regarding the treatment of individual faculty, staff, and students. In accord with federal law and applicable Missouri statutes, the University does not discriminate on the basis of race, color, national origin (including ancestry, or any other subcategory of national origin recognized by applicable law), religion, sex (including marital status, family status, pregnancy, sexual orientation, gender identity, gender expression, or any other subcategory of sex recognized by applicable law), age, disability, veteran status, genetic information, or any other basis protected by applicable law in employment or in any program or activity offered or sponsored by the University. Sex discrimination encompasses sexual harassment, which includes sexual violence, and is strictly prohibited by Title IX of the Education Amendments of 1972.

This policy shall not be interpreted in a manner as to violate the legal rights of religious organizations or military organizations associated with the Armed Forces of the United States of America.

The University maintains a grievance procedure incorporating due process available to any person who believes he or she has been discriminated against. Missouri State University is an Equal Opportunity/Affirmative Action/Minority/Female/Veterans/Disability/Sexual Orientation/Gender Identity employer. Inquiries concerning the complaint/grievance procedure related to sex discrimination, including sexual harassment and sexual assault, should be addressed to the Title IX Coordinator, Carrington Hall 205, 901 S. National Ave., Springfield, Missouri 65897, TitleIX@missouristate.edu, 417-836-8506, 417-836-8506, 417-836-8506, 417-836-8506, 417-836-8506, 417-836-8506, 417-836-8506, 417-836-8506, 417-836-8506, 417-836-8506, 417-836-8506, 417-836-8506, 417-836-8506, or to the Office for Civil Rights. All other inquiries concerning the grievance procedure, Affirmative Action Plan, or compliance with federal and state laws and guidelines should be addressed to the Equal Opportunity Officer, Office for Institutional Equity and Compliance, Park Central Office Building, Suite 111, Springfield, Missouri 65897, equity@missouristate.edu, 417-836-4252, or to the Office for Civil Rights. (Res. Board Policies No. 70-11; Bd. Min. 10-28-11.)

Background Check Statement

Employment will require a criminal background check at University expense.

Posting Detail

Posting Number 20240117FTS

Quicklink for Posting https://jobs.missouristate.edu/postings/75103

Supplemental Questions

Required fields are indicated with an asterisk (*).

• • How did you hear about this vacancy?

• Indeed

• Linkedin

• Missouri State University Website

• Google

• Employee Referral

• HigherEdJobs.com

• Personal Contacts / Networking

• Print Publications

• Diversity website posting

• Job Board (CareerBuilder.com, Monster, etc.)

• Other

• • Please specify the recruitment source where you located this posting. If you selected Employee Referral above, please list the name of the current MSU employee who referred you.

(Open Ended Question)

• • Are you a current full-time regular Missouri State University employee?

• Yes, I am a current full-time faculty/staff University employee.

• No, I am not currently employed by the University.

• No, I am a current per course faculty member.

• No, I am a current part-time staff University employee.

• No, I am a current University graduate assistant or teaching assistant.

• No, I am a current student University employee.

  Applicant Documents

  Required Documents

• Resume

• Cover Letter

• Unofficial Transcripts - 1

  Optional Documents

• Online Portfolio

• Letter of Recommendation-1 (Non-confidential)

• Letter of Recommendation-2 (Non-confidential)

• Other Documents -1

• Portfolio Document (10 MB Max or can use URL)

• Unofficial Transcripts -2