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WB Advertising Account Executive in Southfield, Michigan

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Advertising Account Executive Job Description

We are looking for an innovative advertising account executive to act as a go-between for our company's creative team and our clients. Your responsibilities will include determining the client's needs, explaining the creative process, recommending solutions, and overseeing the creative team.

To be a successful advertising account executive, you should motivate the creative team to exceed the client's expectations and expertly manage their budget. Ultimately, a top-class advertising account executive is detail-oriented and organized.

Advertising Account Executive Responsibilities:

  • Sourcing new clients and negotiating contracts with them.
  • Meeting with clients regularly and serving as the contact between client and the WB Advertising creative team.
  • Discussing ideas and advertising strategies with clients and assisting them in developing advertising campaigns.
  • Presenting creative concepts to clients for approval and making sure they are in line with the client's brand guidelines.
  • Managing the budgets clients allocate toward the advertising campaigns.
  • Collaborating with the WB Advertising creative team to design creative campaigns on behalf of the client.
  • Ensuring that the WB Advertising creative team completes all projects on time and within budget.
  • Addressing issues and delays in the project.
  • Delivering the completed project to the client.
  • Liaising with clients to organize promotional events that fit in with the goals of the marketing campaign.

Advertising Account Executive Requirements:

  • Prefer a Bachelor's degree in marketing, advertising and communications, or relevant field.
  • At least 5 years of experience as an advertising account executive or in a related position.
  • Excellent understanding of advertising methods and techniques.
  • Very good cold calling skills on the phone and in person.
  • Great ability to manage budgets on behalf of clients.
  • Outstanding negotiation skills.
  • The ability to cope with pressure and keep to tight deadlines.
  • An outgoing and pleasant personality.
  • Be able to work as part of a team of creative staff members.
  • Good verbal and written communication skills.

Please send all inquiries to careers@wbadagency.com

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