Job Information
Warner Bros. Discovery Creative Marketing - Traffic Manager in Silver Spring, Maryland
Welcome to Warner Bros. Discovery… the stuff dreams are made of.
Who We Are…
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
Your New Role...
We are seeking a highly detail-oriented Traffic Manager to join our dedicated Campaign Management Traffic team. This role involves a blend of campaign planning, creative operations, and asset management for high-profile marketing campaigns across Max, HBO, and discovery+.
As a key player in this small, experienced team, you will manage multiple campaigns simultaneously, interpreting media buys, gathering and confirming specifications, and performing quality control on final files. You will create and manage taxonomy and ensure the accurate traffic and delivery of Social, Digital, Programmatic, CTV, and O&O assets to the appropriate platforms or vendors. Regular communication with Media, Investment, Marketing, and Campaign Management teams will be essential for organizing, naming, and delivering assets, as well as troubleshooting any issues that arise. This position requires exceptional attention to detail, strong organizational skills, and the ability to work collaboratively in a fast-paced environment.
Your Role Accountabilities...
Interpret Media Plans: Gather and verify specifications and delivery information for CTV, Social, Digital, Programmatic, and O&O placements.
Maintain Specifications: Update and manage the master specs deck and Monday.com specs board regularly. Reach out to partners/vendors for detailed specifications or information about unique placements as needed.
Campaign Management: Partner with Starcom, Campaign Management, Media, Marketing, and Creative teams to monitor all campaigns, promotions, media buys, and placements. Address any issues, and understand creative allocations, naming needs and delivery timelines.
File Naming Conventions: Create taxonomy in Claravine according to guidelines, ensure file names are added to the Asset Delivery Grids and rename final files accordingly.
Asset Management: Manage the Media Delivery Drive folder in SharePoint, including building delivery folders for final assets and linking them in Creative Grids.
Quality Control: QC assets for specs, dimensions and file formats. Alert Marketing and Creative teams of any discrepancies.
Traffic and Delivery: Ensure final files are trafficked and/or delivered to appropriate platforms, including social, digital, and connected TV. For lower funnel campaigns, traffic social assets via Smartly platform. For CTV, communicate and deliver files directly to partners.
Partner/Vendor Communication: Work with partners and vendors to communicate important campaign details, including creative versions, rotations and flight dates. Manage creative reviews and approvals between CTV partners and marketing teams as needed.
Qualifications & Experience...
5+ years of experience in marketing, media, ad operations, or within an in-house agency.
Strong understanding of media plans, specifications, and standards for deliverables, including digital, video, and social media assets.
Proven ability to manage multiple projects simultaneously, with a demonstrated capacity to adapt to shifting deadlines and priorities in response to evolving business needs.
Excellent communication and problem-solving skills, with a keen attention to detail in all aspects of work.
Experience with project management software, such as Monday.com
How We Get Things Done…
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page (https://careers.wbd.com/global/en/accessibility) for instructions to submit your request.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $65,520.00 - $121,680.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.