Carrier Strategic Marketing Manager in Shanghai, China
LOC3460: 6-15/F,Building A,New Bund World Trade Center(1), No.4,Lane 255 Dong Yu Rd,Pu Dong District,Shanghai, China
Marketing on target markets: deep dive in target market for the features, needs and development. Targeting to meet the market needs, make proposal including strategy, positioning, product solution and service, competition, sales channel, pricing and promotion, after service, resource readiness, etc. Drive to implement proposal with sales and related teams.
Marketing on regional market: deep dive in regional market for features, needs and development. Make proposal base on analysis to full business process and factors. Drive to implement proposal with sales and related teams for reaching sales perspective.
Proactively consolidate product needs base on market needs and company strategy, co-working with product marketing for product road map.
Planning/ driving implementation for launching of product & solution. Responsible for selling tools planning/ implementation/ training for sales team/channel capability enhancement.
Drive promotions across regions for best practice and actions.
Support in market strategy and sales budget setting
Support to key projects.
Collect market data after market survey to sales channel, customers & design institutes and consolidate for proposals timely.
Bachelor and above. Major in energy, power, engineering, HVAC or refrigeration is preferred.
Be familiar with Air to water heat pump system and applications. Understand VRF applications.
6+ years’ experience related with Sales or marketing. Be familiar with sales channel model.
Capability of logical analysis, communication, negotiation and team collaboration.
Proactively & aggressive
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