Job Information
ThermoFisher Scientific （Sr.) Marketing Manager in Shanghai, China
Work Schedule
Standard (Mon-Fri)
Environmental Conditions
Office
Job Description
Key Areas of Responsibility
Harness MI to improve the landscape of vertical markets, including funding/investment trends, customer dynamics, projects, and policies.
Design and roll out vertical GTM plans with insightful customer observations and business chance analysis, reinforcing our strong leading image in target groups.
Develop coordinated bioscience workflows or applications to build valued solution-selling models across BUs.
Apply internal/external resources to reach segmented targets through creative vertical campaigns or events.
Optimize customer engagement programs (online/offline) to attract warm audiences and foster new sales opportunities.
Build and develop related KOLs (institutions/associations/biotech/biopharma) to enhance integrated-workflow solution endorsement among researchers or relevant industry audiences.
Apply internal resources effectively, particularly in vertical marketing promotion or global campaigns, to enhance the impact of bioscience solutions or product groups.
Qualifications
Life science education background (preferred)
＞8 years of proven experience in life science product management or marketing (Experience in Coordinated marketing is preferred)
Effective communication skills and critical thinking (project experience or strong in cross-functional communication)
Understand academia and industry market and customer insights
Great teammate with a strong enthusiasm for marketing work, willing to challenge and build.
Responsible for brand building and communication/marketing strategy development aligned with short-term and long-term digital marketing targets.
Develop coordinated campaigns to address BID vertical marketing (cross BUs), develop new fast-selling products, and drive business growth.
Content marketing to develop high-growth segments
Internal and external PR, including KOL management programs
Optimize communication tools to address vertical marketing (cross BUs).
Support go-to-market models for channels.
Establish and strengthen processes and cooperation with market places.
Work closely with global/local teams in response to competitive data.
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.