Job Information
Philips Senior Marketing Manager in Shanghai, China
In this role, you have the opportunity to
Build a high growth business that will help improve the lives of millions of people in China, while advancing Philips digital transformation journey as a global leader in Health Technology;
Own a core and leading business;
You are responsible for
Manages top and bottom line of the CO( China commercial) for the BG/category( Business Group)
Ensures BG/category sales, IGM and ISM targets are met in CO – is a link between Commercial function and BG/category, and manages SKU portfolio/rationalization/ PWF/supply/stock
Initiates corrective actions where necessary
Runs the business planning cycle of the CO for the BG/ category
Owns the business planning and review cycle (AOP/RoFo, etc.)
Creates and executes BMC and CO LMAP (in line with BG marketing strategy, covering relevant categories, incl. A&P).
Drives One Page Strategy translated into specific account plans
Responsible for PWF management, plan and execute CCC plans successfully
Responsible for local Demand Plan (AOP, RoFo and SIOP) and P*Q plan for BG/ category
Drives effective business planning to achieve better execution and results
Translate together with Sales and Integrated Marketing Communication annual business plans into Quarterly and Monthly activity/account plans.
Drives optimal working of commercial triangle (Marketing – Integrated Marketing Communication – Sales)
Deploy best in class marketing analysis (mkt share analysis, competition analysis ….) and define fact based corrective action based on analysis.
Owns the local market introduction process per proposition
Develops and executes proposition activation plans (incl. A&P/Margin) in line with category guidelines
Owns CO activation budget for the BG/category (A&P/Margin)
Supports account team planning where required
Acts as prime interface to BG/category Marketing Managers
Tracks sales, market shares and margins. Responsible for GFK analysis of own market
Drives and shares local market insights (incl. marketing effectiveness), requirements for BG/category, and activation best practices
Functions as lead country on certain initiatives by providing direct input to category
To succeed in this role, you should have the following skills and experience
Min.10 years of business experience, in Marketing and preferably has some experience with sales
University level above preferably with business/strategic marketing direction
Familiar with product market introductions
Background in fast moving, or cosmetics
Ideally have worked in multiple categories in Marketing roles within country or BU organizations
Ability to run P&L
Strong leadership
Ability to think from a broad business perspective and strategically, open-minded and could think out-of-box
In return, we offer you
A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.
- A professional but fun workplace, A healthy work-life balance environment;
An energetic, genuine, inventive, supportive and dynamic team atmosphere