Job Information
Boehringer Ingelheim Marketing Manager/ Sr. Product Manager in Shanghai, China
About Human Pharmaceutical Business
With global presence, Boehringer Ingelheim has industry-leading expertise in medicine research and development. We are constantly developing the next generation of medical breakthroughs and successfully delivering innovations to meet the medical needs of the patients we serve in the following key areas of interest: cardiovascular, respiratory, metabolic diseases, immunology, oncology and central nervous system. In the future, the company will launch new medicines or indications in therapeutic areas including CV & metabolism, respiratory, oncology, immunology, CNS and retinal health to meet the demand of Chinese patients.
Job Description:
-Achieve annual business goals in terms of sales and profit
-Directs the development of innovative and highly competitive marketing and A&P plan, consistent with regulations and strategic direction
-Develop and suggest promotional mix, execute general & specific promotional programs (hospital, KOL & patient) and focus on the growth of the current product portfolio
-Provides strategic leadership for the direction and coordination of all marketing activities through the regional project team and business partner organization
-Assess current performance, develop corrective actions and establish holistic cycle promotional plans
-Define marketing A&P item definition and manage the approval SOP/system
-Analyse the market performance, identify trends and compare with competitor benchmark.
Job Requirements：
-At least 8 years commercial working experience in MNC pharma companies. Central marketing experience is preferred.
-Proactive
-Team player and leader
-Customer orientation (internal and external)
-Networking skills
-Business and market know-how
-Cross-cultural competence
-Financial and negotiation skills
All qualified applicants will receive consideration for employment without regard to a person’s actual or perceived race, including natural hairstyles, hair texture and protective hairstyles; color; creed; religion; national origin; age; ancestry; citizenship status, marital status; gender, gender identity or expression; sexual orientation, mental, physical or intellectual disability, veteran status; pregnancy, childbirth or related medical condition; genetic information (including the refusal to submit to genetic testing) or any other class or characteristic protected by applicable law.