Job Information
Eastman MarCom Account Manager in Shanghai, China
Responsibilities
Plan, develop, and execute more complex promotional campaigns, or those that are of strategic importance to the organization. These campaigns inform the organization's target market of the merits of purchasing its products and services and may include trade exhibitions; direct mailing; telemarketing; seminars; store signs and billboards; and print, television, film, and radio advertising. Research, write, and design more complex or specialized sales collateral that is effective and appropriate for the intended audience. Arrange for this material to be economically published and distributed. Collateral may include training and selling aids, telemarketing scripts, advertising copy, brochures, catalogues, display advertising, technical instructions, fact sheets, and information booklets. Organize and attend seminars, trade shows, industry exhibitions, and other events so potential customers have an opportunity to learn about the organization and its products and services. Liaise with managers in sales, marketing, and brand management to develop campaigns to help them achieve their sales goals. Liaise with external vendors and agencies (e.g., printers, event organizers, graphic designers, advertising agencies, media outlets) to ensure their work meets the organization's requirements, deadlines, and budget. Coach less experienced team members and help them resolve problems.
Qualifications
Career Level. Fully competent professional role. Requires in-depth knowledge and experience. Solves complex problems; takes a new perspective using existing solutions. Works independently; receives minimal guidance. Acts as a resource for colleagues with less experience. Represents the level at which career may stabilize for many years and/or conclude. Impact of work is primarily within site or country.