Job Information
Logitech Gaming Category Marketing Manager in Shanghai, China
Responsibilities
• Define gaming environment, scenes, consumer benefit and reasons to believe, develop brand communication, visual, video & tagline under brand guidelines.
• Integrate & execute gaming digital marketing plan in Tiktok/Bilibili, track targeted audience and develop full funnel strategy to recruit through paid social media.
• Plan, excute offline / online events, live streaming and eSports tournament activities.
• Manage G club and build CRM programs to recruit, expend, remarketing and upsell through gaming portfolio.
• Develop effective POSM/toolkit to drive gaming experience, education, sales training and sale out conversion.
• Build solid relationships with racing ecosystems such as car brands, racing circuits, racers and game titles to leverage partnerships and amplify exposure.
• Design, plan and execute wheels experience zones in major cities, develop roadshow plans through agencies to maximize trials & conversion.
• Design console bundling program with Astro headsets and boost solution sales.
• Work closely with sales team to ensure GTM plan is well executed for sim portfolio conversion.
• Develop solid contents for sim racing ecosystem and build strong UGC communities to maximize WOM throughout digital campaigns.