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Diageo EC Sales Manager Emerging Channels/电子商务销售经理 - 新兴渠道 in Shanghai, China

Job Description :

  1. Understand company strategy and support EC leadership team to develop Emerging Channel business.

  2. To furnish sales information regularly, analyze the sales reports, adjust the working plan and dig out new opportunities according to the market to reach sales target effectively.

  3. Real-time monitor and analyze operation KPI between different touchpoints.

  4. To well Prepare for product launch, inventory management to make sure store operation smoothly.

  5. Be skilled at TikTok guideline and traffic logic to build up friendly cooperation relationship.

  6. Co-work with customer marketing role to translate brand/ category strategy into creative brand promotion activities, including but not limited to new products.

  7. To make tracks for customers purchase flow for further understanding and process optimization.

  8. Driving In-site and investment excellence for emerging channels.

  9. Be skilled in social content ecosystem to drive brand awareness and partner with digital and CRM team to drive better campaign synergy and membership marketing.

  10. Well known social commerce platforms business model and traffic driven mechanism to promote DCL products with high conversion.

  11. Proactively monitor competitors, other industries, and different external platform’s best practices/ trends/ initiatives to continuously improve our creativity and competitive advantage.

  12. Develop MCN opportunities of driving brand presence and business.

Worker Type :

Fixed Term Contract (Fixed Term)

Primary Location:

Shanghai

Additional Locations :

Job Posting Start Date :

2024-03-01

With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

DRINKiQ

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