Job Information
The Coca-Cola Company Associate Manager, Brand Management, Water Category in Shanghai, China
Overall Description:
As premium water associate brand manager, this role will be responsible for driving premium lines including Chun Yue Soda and Smart Water to deliver overall brands vision, business objectives & financial targets.
With challenger mindset and strong learning agility in marketing and innovation, the role is expected to deliver high-quality marketing experiences in a disruptive way to accelerate water category's premium transformation.
Key Result Areas:
Marketing Planning
- Support line manager to develop portfolio strategy and brand marketing plan to drive brand's revenue, profit and share objectives, as well as to build brand equity
Performance Management
Monthly track business and brand performance of CY, ID and Smart Water, with conclusions on the result and analysis on the reasons/factors that lead to such results
Monitor competitors' activities, brand health and share performance. Summarize implications and actions for respective brand
Creative Content Development
Closely work with creative team to develop CCI and creative assets for CY soda and smart water
Closely work with agencies, FLM and bottlers to develop POSMs and merchandising toolkit and ensure flawless implementation
Connection Planning Development
Closely work with connection planning team and agencies to develop robust connection plan to bring creative idea to life
Monitor competitive media spending and make analysis and recommendation on respective brand media investment
New Products and Package Development
Lead commercialization process for new product/packaging launch by closely working with cross functions and advertising agencies
Work with human insights team and research agencies to execute research projects and utilize the key findings to identify winning product mix
Monitor new product launch in market result and develop fact-based analysis and action plan
DME Control
- Check and monitor DME spending on each related project. Monitor total water category DME spending to make sure that all planned projects are delivered within the budget
Job Requirements / Qualifications
Core Competency:
Accelerates Growth
Drives Innovative Business Improvements (Proficient)
Balances Immediate and Long-Term Priorities (Proficient)
Drives Execution
Delivers Results (Proficient)
Imports and Exports Good Ideas (Proficient)
Unleashes Potential
Develops and Inspires Others (Proficient)
Lives the Values (Proficient)
Functional Skills:
Consumer empathy
Business acumen and strong data analysis ability
Strong interpersonal skills
Project management skills with strong sense of urgency
Problem solving skills and can-do spirit
Fluent verbal and written English
Pay Range Not Available
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.