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J&J Family of Companies Assistant Brand Manager in Shanghai, China

Assistant Brand Manager - 2407024592W

Description

  • Develop and execute innovative strategic portfolio strategies in alignment with company goals and objectives

  • Analyze market trends and consumer insights to identify opportunities for growth and differentiation.

  • Lead digital strategy and responsible for digital content & media development

  • Work with media team / smkt team / sales team / external agencies to provide end-to-end digital communication.

  • Analyze market trends and consumer insights to identify opportunities for growth and differentiation

  • Manage marketing budget spending by setting clear objectives and review mechanism, initiate adjustment on allocation to achieve higher effectiveness

  • Evaluate and implement improvements for expediting new and existing products and programs

Qualifications

  • 3-4 years of experience in brand management or related field

  • Bachelor's degree (or above) in Marketing, Business Administration, or related field

  • Proven track record of developing and executing successful brand strategies and marketing activities (IMC campaign & social seeding)

  • Strong analytical skills with the ability to interpret data and make strategic decisions

  • Excellent communication and leadership skills with the ability to collaborate effectively with cross-functional teams

  • Ability to conduct advanced sales and competitive analysis

Primary Location Asia Pacific-China-Shanghai-Shanghai

Job Function Marketing

Req ID: 2407024592W

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