Job Information
Philips Marketing Manager, Sleep & Respiratory Care in Seoul, South Korea
Company Introduction
130여년 전 네덜란드에서 시작된 필립스는 헬스 테크놀로지 분야 선도 기업으로, 사람들이 더욱 건강한 삶과 웰빙(well-being)을 영위하도록 건강한 생활에서부터 질병의 예방, 조기 진단, 치료 과정 내 관리에 이르는 헬스케어 전 과정(Health Continuum)에서 전방위적 솔루션을 제공하고 있습니다. 특히, 선진 기술력에 임상 및 소비자 분야에서 쌓은 인사이트를 더해 통합적인 솔루션을 제시하는데 주력하고 있습니다.
필립스코리아는 1976년 한국 법인을 설립한 후, 지난 40년간 한국 소비자에게 의미 있는 혁신을 제공하고 삶의 질을 향상시키며 지속 가능한 사회를 만들고자 노력해 왔습니다.
필립스코리아는 Diagnosis & Treatment(영상 진단 및 치료), Connected Care(환자 모니터링/분석 및 수면 호흡기 질환 케어), Personal Health(남성 그루밍, 뷰티, 구강건강 및 육아용 솔루션) 시장을 선도하고 있습니다.
필립스 코리아 홈페이지
Working at Philips Korea
Future Together - Partnership & Innovation
Region: Seoul, Korea(서울 중구)
Business: Sleep & Respiratory Care (S&RC)
Job Summary:
The Brand Marketing Manager will be responsible for developing and executing marketing strategies to enhance the brand presence, drive customer engagement and manage marketing team to achieve the brand building and development. This role involves collaborating with various departments to ensure cohesive and effective marketing campaigns.
필립스코리아 Sleep & Respiratory Care에서 Marketing Manager를 채용합니다. 필립스의 수면호흡양압기 드림스테이션과, 인공호흡기 및 기타 제품의 B2C, B2B 브랜드 마케팅을 담당할 분을 모십니다.
Key Responsibilities:
Develop and implement brand marketing strategies to increase brand awareness and market share.
Plan and execute marketing campaigns across multiple channels, including digital, social media, and traditional media.
Lead digital marketing initiatives, including SEO, SEM, email marketing, and content marketing, to drive online engagement and conversions.
Collaborate with the product marketing team to ensure alignment of brand messaging with product launches and promotions.
Conduct market research to identify trends, customer preferences, and competitive landscape.
Manage relationships with external agencies and vendors to ensure high-quality and timely delivery of marketing materials.
Monitor and analyze the performance of marketing campaigns and adjust strategies as needed to achieve desired outcomes.
Prepare and present reports on marketing activities, performance metrics, and ROI to senior management.
Stay updated with industry trends and best practices to continuously improve marketing efforts.
1. Brand Strategy Development
Develop and execute a comprehensive brand strategy to strengthen market position and drive business growth.
Conduct market research to identify consumer trends, competitive landscape, and insights to shape the brand narrative.
Define and maintain brand guidelines to ensure consistency across all touchpoints globally and regionally.
2. Digital Marketing Leadership
Integrate digital marketing strategies into overall brand plans, ensuring a cohesive online presence.
Oversee SEO/SEM, social media marketing, email marketing, and content marketing efforts to boost brand visibility.
Collaborate with digital teams to implement innovative campaigns leveraging analytics, AI tools, and automation.
Monitor and evaluate the performance of digital campaigns using KPIs and metrics, ensuring continuous improvement and optimization.
3. Campaign Leadership
Lead the creation, execution, and evaluation of multi-channel marketing campaigns, including digital, print, and experiential marketing.
Collaborate with creative, media, and digital teams to deliver impactful campaigns that resonate with target audiences.
Monitor campaign performance metrics and optimize strategies for better outcomes .
4. Marketing Function Leadership
Manage, mentor, and inspire a team of brand and digital marketers to achieve strategic objectives.
Foster a culture of collaboration and innovation within the team.
Ensure alignment with cross-functional stakeholders, including product, sales, and operations.
5. Brand Performance Management
Establish KPIs and metrics to measure the effectiveness of branding and digital initiatives.
Analyze data and deliver actionable insights to refine strategies and improve ROI.
Ensure all brand and digital marketing activities align with organizational goals and contribute to revenue growth.
6. Stakeholder Engagement
Collaborate with leadership teams to align brand strategies with overall business objectives.
Act as a brand ambassador to communicate vision, values, and strategic importance to internal and external stakeholders.
Work closely with sales and SCM operation team to deliver the marketing objectives
Establish KPIs and metrics to measure the effectiveness of branding, digital, and trade initiatives with partners and agencies
Build partnerships with agencies, media, and digital technology providers.
Qualifications:
Bachelor's degree in Marketing, Business Administration, or a related field.
Minimum of 8 years of experience in brand marketing or a similar role.
Strong understanding of marketing principles, strategies, and tactics.
Proficiency in Korean and English.
Excellent communication and interpersonal skills.
Proficiency in digital marketing tools and platforms.
Ability to work collaboratively in a team environment.
Strong analytical and problem-solving skills.
Ability to manage multiple projects and meet deadlines.
Preferred Qualifications:
- Experience in the healthcare or technology industry.
About Philips:
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
Learn more about our business.
Discover our rich and exciting history.
Learn more about our purpose.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.
Application Process:
Application -> Pre-screening call -> 1st Interview -> 2nd Interview -> Additional Interview(if any) -> Offer
서류는 자유양식이며 Resume, Coverletter 를 포함하여 1개의 파일로(PDF 권장) 제출 바랍니다.
지원자 별로 각 전형별 통과/탈락 시 개별 연락을 드릴 예정입니다.
More Information:
서류 상 허위 사실이 기재된 경우 전형 및 채용이 취소될 수 있습니다.
해당 포지션은 채용 시 마감될 수 있습니다.
전형 내용/일정은 회사 사정에 의해 변경될 수 있습니다.
지원서 작성 시 신체 조건, 출신 지역, 혼인 여부, 재산 및 가족의 학력, 직업, 재산 등 직무와 관련 없는 정보의 기재를 금지합니다.
해외여행에 결격사유가 없는 분에 한해 지원 가능합니다.
장애인 및 보훈대상자는 관련 법령에 따라 우대합니다.
지원 전 궁금하신 점이 있다면 recruit.kor@philips.com에 연락 주시길 바랍니다.