Job Information
Amazon Sr Product Marketing Manager, North America Stores Marketing in Seattle, Washington
Description
The North America Stores Events Marketing team is looking for a customer-obsessed Sr Product Marketing Manager with strong merchandising, organizational and analytical skills with a proven ability to work with a wide variety of stakeholders. You will be responsible for developing and driving go-to-market strategy in support of Holiday, the single greatest customer-facing event for NASM.
The ideal candidate is an innovative product marketer with excellent written and verbal communication skills. You will lead in-depth analysis of consumer insight data, channel performance, onsite customer behavior data and macro retail trends to formulate comprehensive, compelling and bar-raising content and merchandising strategies in order to allow NASM to achieve our event KPIs. You will be a thought-leader for upper-funnel awareness initiatives as well as the primary event POC for Holiday's Gen Z acquisition strategy.
As a leader in the team, you will be expected to influence across the organization, partnering with our Channel Marketing, Deals, Creative and Category teams to support and influence the event strategy and execution. This role provides a great opportunity to make an outsized impact in a burgeoning space while collaborating closely with talented marketing, business and tech leaders to unlock cross-category discovery.
Key job responsibilities
Develop and execute comprehensive go-to-market strategy for all Q4 Holiday-related events (e.g., Thanksgiving, Christmas, Hanukkah)
Develop and drive upper-funnel awareness for Holiday in partnership with XCM, organic social, Prime Video, etc.
Act as the STL for Creative and lead all Holiday-related leadership 'walk-the-stores'
Develop innovative ways to attract Gen Z customers in partnership with channel marketing teams and net-new content strategies
Identify areas for efficiency and process optimization across Holiday workstreams
Analyze event performance and identify areas for optimization in order to achieve all event KPIs (GMS, aOPS, page hits)
Drive Holiday deals strategy in close partnership with internal NASM stakeholders in order to achieve desired outcomes and project deal OPS
About the team
The newly developed NAS Marketing & Creative team helps customers discover and engage with new, popular, and relevant products across categories. We do this by combining technology, science, innovation, marketing, and creativity to build new customer-facing features and experiences alongside cutting-edge tools for marketers.
We are open to hiring candidates to work out of one of the following locations:
New York City, NY, USA | Santa Monica, CA, USA | Seattle, WA, USA
Basic Qualifications
6+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional marketing programs
Experience leading go-to-market for consumer software or hardware product launches
Preferred Qualifications
Experience using any of SQL or other analytical tools for conducting data analysis
Experience with customer segmentation, profiling, and targeting
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.