Job Information
F5 Networks, Inc Marketing Operations Specialist II - RP1031523 in SEATTLE, Washington
At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.
Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.
Marketing Operations Specialist II
We are looking for a passionate marketing campaign ops problem solver who wants to join a best-in-class marketing organization that is innovating and pushing the limits of what Martech can do. As a Marketing Campaign Operations Specialist at F5, you will be central to the heart of marketing and reaching our business goals while bringing your hands-on skills, expertise in Marketo and related MarTech to effectively bring our marketing programs to life. You love systems, processes, data, and have an exceptional attention to detail.
The ideal candidate will be process-driven and detail oriented. As part of the growing demand generation team, the Marketing Campaign Operations Specialist will own Marketo campaign builds and execution projects to grow our revenue engine. The ideal candidate is looking for growth, learning opportunities, and enjoys a work environment that builds strongproblem-solvingskills and cross-functional collaboration.
PRIMARY RESPONSIBILITIES:
- Build a strong trusted partnership with marketing stakeholders including demand generation, field marketing, integrated programs, events, and partner marketing.
- Drive program execution through build, testing, deployment, and measurement while providing campaign optimization recommendations
- Act as the primary point of contact for marketing stakeholders for their campaign requests, ensuring best practices are followed to drive accurate and consistent reporting
- Support the marketing team by building Marketo programs. This includes email builds/sends, landing pages, list imports, webinars, event programs, etc.
- Maintain and own campaign calendar entries; identify potential audience overlap and drive corrective action
- Proactively identify areas of improvement in campaign operations to continually evolve our best-in-class marketing processes
- Troubleshoot and resolve operational issues; conduct post-mortems on campaign incidents
- Promote best practices on data governance and data hygiene within the MarTech stack
- Manage multiple projects within our Wrike tool, while keeping tasks up to date to ensure smooth communication and transparency with stakeholders
- Provide QA and support for email campaign builds and other marketing efforts via Marketo (lists, workflows, template management, etc.)
Keep documentation for marketing operations processes and systemsto up to date where necessary
REQUIRED SKILLS EXPERIENCE and QUALIFICATIONS:
2-4+ years of proven Marketo experience managing operational responsibilities such as:webinars, events, newsletters, email blasts, and other campaign operations programs
Marketo certification preferred
Bachelors degree in a business or technical field preferred
Spanish language proficiency a plus
SFDC experience a plus
Comfortable working with project management tools such as Wrike, JIRA, etc
Experience working with Integrate paid media campaign platform (or similar) is a plus
Customer service oriented while delivering top notch quality campaigns to marketing stakeholde