Job Information
Robert Half Marketing Manager/ Director in Scottsdale, Arizona
Description
We are looking for a Marketing Manager/ Director for our client based in Arizona. This is a direct hire position, fully remote (unless local to the area, hybrid if so).
Additional Duties:
Product Marketing
Lead positioning, messaging, and product launch strategies for included products and features
Develop the go-to-market strategy for new products and releases of existing products and manage the cross-functional implementation of the plan
Collaborate with product management and sales teams to develop product positioning and messaging that resonates with target buyers
Provide “Voice of Customer” insights to product management to inform product strategy and ensure company offerings meet market needs
Marketing Strategy and Planning
Develop and implement comprehensive marketing strategies and campaigns that align with business goals and drive growth
Conduct market research to understand market trends, buyer personas, and competitive landscape
Create and manage marketing budgets, ensuring optimal allocation of resources to maximize ROI
Brand and Campaign Management
Oversee the development and execution of branding initiatives to enhance brand awareness and reputation
Ensure consistent messaging and visual identity across all marketing channels, including digital, print, and social media
Plan, execute, and monitor marketing campaigns, including digital advertising, content marketing, email marketing, and social media, to drive product awareness and adoption
Digital Marketing
Lead the development and execution of digital marketing strategies, including SEO, SEM, email marketing, and social media
Manage the company’s online presence, including website content, social media profiles, and online advertising
Stay up-to-date with digital marketing trends and technologies, making recommendations for new tools or strategies to enhance marketing efforts
Collaboration – work closely with senior leadership to align marketing initiatives with overall business goals and objectives
Public Relations and Communications
Develop and maintain relationships with media outlets, industry influencers, and key stakeholders to enhance brand visibility and reputation
Oversee the creation and distribution of press releases, media kits, and other public relations materials
Manage crisis communication efforts, ensuring timely and effective responses to protect the brand’s reputation
Requirements
Required Skills:
Must have SaaS marketing experience within financial services, merchant services, and/or payments business industries
Proven experience developing and executing successful marketing strategies
Ability to work effectively within an organization, collaborating across departments and levels to achieve business objectives
Proven ability to start with a complex problem, frame up strategic issues, and identify key assumptions required to gather and analyze information resulting in a marketing strategy
In-depth knowledge of digital marketing channels and tools, including SEO, SEM, email marketing, social media, and analytics platforms
Strong analytical skills, with the ability to interpret data and make informed decisions to optimize marketing efforts
Excellent communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels
Outstanding presentation skills with a strong planning and communication ability
Independent self-starter: ability to think clearly and manage multiple priorities in a high growth, fast-paced environment while maintaining a professional demeanor
Proficiency in marketing automation, as well as project management tools
Strong organizational and time management skills, with the ability to manage multiple projects simultaneously
An analytical mind with a balance between a data-driven and an emotional approach to marketing
Technology Doesn't Change the World, People Do.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
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