Job Information
Diageo RTD Sr Marketing Manager in Sao Paulo, Brazil
Job Description :
About us
From Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing’s changed. We’re the world’s leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It’s why we trust them with our legacy. And it’s why we reward them with the career-defining opportunities that they deserve.Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the world’s very best people.Feel inspired? Then this may be the opportunity for you.
About the role
For the RTD Sr Marketing Manager role we are looking for a solid end to end marketing leader, with proven strategic view, consumer understanding, brand building fundamentals, robust business and execution knowledge and consolidated influence and leadership skills, and appetite to combine traditional and disruptive business and activation model.
This person should have drive for action, passion for agility and ability to coordinate multiple workstreams at the same time, while being super careful with details to provide excellence in every single touchpoint with consumers. A mix of solid brand activation, business acumen and strong leaderships, to manage a complex ecosystem of communication, activation, commercial and internal partners in a highly competitive and seasonal category, where impact and timing are mandatories to win.
RTD is the most vibrant and accelerated category within TBA, with consistent growth over the past years, driven by high consumer demand and a dozen of new entrants every year.
While building the future of the Category for Diageo, this person will also be responsible to lead a dedicated team in charge of mid-short-term performance– based on commercial and activation tool.
This person will also be responsible for creating and implementing a robust communication plan in both ATL and BTL, having the responsibility to crack a a winning model to gain Gen Z hearts and lips, creating distinctiveness, relevance, and purchase intention, while implementing innovation and portfolio expansion for different brands, with the support of a best in class ecosystem of partner agencies – that will need the right drive and leadership to work together.
Additionally, this person will be responsible to think and design, together with a senior global group, the evolution of the end-to-end model that will prepare Diageo RTD's for the future.
Main Accountabilities:
Lead RTD Category Strategy, from 5Y ambition annual business plan Lead annual plan management, from growth drivers, share & financial commitments delivery, brand and communication plan design and implementation. Collaborate with Creative agencies, global brand teams, Customer Marketing, Sales, Supply, Market Insights on plan building and deployment at Media, Activation, On Trade, OFF Trade, and Events.
Qualifications and Experience Required:
Growth mindset and high energy
Track record in brand and business management, strong leadership and influence skills
Solid experience in marketing, consumer strategy, ATL/BTL activities and commercial strategies.
Organization and best in class with project/execution timelines.
Strong “can do” attitude, taking risks
Resilience and flexibility
Good communications skills and story telling
Bachelor’s degree is mandatory.
Diversity statement
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.
Character Is Everything!
Worker Type :
Regular
Primary Location:
Sao Paulo
Additional Locations :
Job Posting Start Date :
2024-11-14
With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.
Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.
With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.
DRINKiQ
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