Job Information
J&J Family of Companies BRAND MANAGER in Sao Paulo, Brazil
BRAND MANAGER - 2407020860W
Description
Who we are
At Kenvue (https://www.kenvue.com/) , we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent. Our global team is made by 22,000 diverse and brilliant people, passionate about insights, innovation and committed to deliver the best products to our customers. With expertise and empathy, being a Kenvuer means to have the power to impact life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here (https://www.youtube.com/watch?v=XhsbOsBiX_M) .
What you will do
The Benalet Brand Manager (Self Care) is responsible for developing new concepts and approaches for advertising and promotional plans, monitoring brand strategy implementation, analyzing key performance indicators and financial reports, overseeing market research and test market activities, and establishing partnerships with medical societies, opinion leaders, consumers, patients, clients and other enterprises. As a specialist in the field, you will be considered an expert within the organization and will be responsible for uncovering market opportunities and evaluating and implementing improvements for new and existing products and programs:
Key Responsibilities
Develop and execute innovative marketing strategies for Benalet brand in the Self Care category
Collaborate with cross-functional teams to ensure successful implementation of marketing campaigns
Analyze market trends and consumer insights to identify opportunities for growth and differentiation
Manage brand budget and ensure ROI on all marketing initiatives
Lead and mentor junior team members to achieve brand objectives
Develop and execute innovative advertising and promotional plans for professional and consumer audiences, leveraging insights from market research and competitive analysis.
Monitor and adjust brand strategy as needed to ensure consistent messaging and alignment with overall product strategy.
Guide advertising agencies in product and packaging design, advertising, tradeshows, point of purchase, costing and pricing.
Analyze key performance indicators and financial reports to identify opportunities for improvement and suggest solutions.
Establish partnerships with medical societies, opinion leaders, consumers, patients, clients and other enterprises to enhance market development and competitive market share.
Develop strategy for uncovering market opportunities by establishing priorities and recommending a process for obtaining intelligence information.
Evaluate and implement improvements for expediting new and existing products and programs.
Forecast demand and participate in review of sales forecasts for assigned product line.
Qualifications
What we are looking for
Required Qualifications
Previous experience in brand management, preferably in the Self Care category
Bachelor's degree in Marketing or related field
Proven track record of developing and executing successful marketing campaigns
Strong analytical skills and ability to translate data into actionable insights
Strong analytical skills and ability to analyze key performance indicators and financial reports
Excellent communication and interpersonal skills for building partnerships with cross functional teams, consumers, patients, client, medical societies, opinion leaders and other enterprises.
Desired Qualifications
Ability to develop and execute innovative advertising and promotional plans for professional and consumer audiences
Experience guiding advertising agencies in product and packaging design, advertising, tradeshows, point of purchase, costing and pricing
Ability to evaluate and implement improvements for expediting new and existing products and programs
Strong forecasting skills and ability to participate in review of sales forecasts for assigned product line
What’s in it for you
Competitive Benefit Package
Paid Company Holidays, Paid Vacation, Volunteer Time, Summer Fridays & More!
Learning & Development Opportunities
Employee Resource Groups
This list could vary based on location/region
Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Primary Location Latin America-Brazil-São Paulo-São Paulo
Job Function Marketing
Req ID: 2407020860W