Job Information
General Motors Product Marketing Coordinator in Sao Caetano do Sul, Brazil
Job Description
Hybrid: Work physically at General Motors 3 times per week (TUE-THU)
Role:
The Product Marketing Team works in an inclusive, respectful, challenging and exciting environment! We collaborate with the commercial team, dealer network, program teams, communication, training and many other areas, managing the product portfolio through a 360 degrees vision (mix, positioning, content, competition, etc). We participate in all stages of vehicle development, contributing to build the company's 0-0-0 vision of the future. If you are a motivated person, good communicator, have analytical skills and love to learn in a challenging and positive environment, join us!
What You'll Do (Responsibilities)
Develop both tactical and strategic plans to improve the product main KPIs throughout the lifecycle including new content, configurations, price, mix, volume, colors and special editions;
Define and lead the Go-to-Market plan for new launches to guarantee vehicle and consumer success;
Have a 360 view of product strategy (KPIs, Advertisement, Distribution, Price, Volume, Test drive, Training, Events, etc);
Represent Marketing in the Program Development forums along with cross-functional/technical areas providing voice of the costumer; market inputs; competition analysis and other relevant data to guarantee a winning product strategy;
Create insightful product briefings to brand content teams and partner agencies;
Collaborate in the development of long term and portfolio strategies along with Product Planning team;
Collaborate in thedevelopmentofmarketresearchesandad-hocstudieswithConsumer Insights team ;
Ensureproductstrategies are alignedwith Sales andDistributors (VehicleDealers)
Support all product communication with overall market including technical specification sheets, price lists, press releases, etc;
Support product experiences and events organization with Live Marketing and PR teams;
Develop and support product presentations and studies to C-Level executives;
Support and work collaboratively with other South America Product teams.
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Additional Job Description
Your Skills & Abilities (Required Qualifications)
Bachelor Degree in Administration or Engineering or related areas
Previous experience in Product Marketing, Product Planning or Brand management roles
Languages: Fluent English (mandatory)
Critical Skills: Action Oriented; Customer Focus; Active Learning; Peer Relationships; Resilience; Project Management; Critical Thinking
What Can Give You A Competitive Edge (Preference Qualifications)
MBA/Masters (strongly recommended)
Spanish knowledge (desirable)
Microsoft Office Advanced knowledge (strongly recommended)
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About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Diversity Information
General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities.
We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.
We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about:
Our Company (https://search-careers.gm.com/en/working-at-gm/)
Our Culture
How we hire (https://search-careers.gm.com/en/how-we-hire/)
Our diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility.
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The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com .In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.