Realtor.com Senior Marketing Manager in Santa Clara, California
At Realtor.com®, we have among the most comprehensive and accurate coverage of real estate listings and the most engaged users across all the online real estate portals. Our mission is to make buying, selling, renting, and living in homes easier and more rewarding for everyone.
Building your career? Build it better at Realtor.com®. Join us and help change the world of real estate, one home at a time.
About the Role:
We are seeking a high performing, growth-oriented marketer to join our Growth Marketing Team. The Senior Marketing Manager will drive growth by building, measuring, optimizing and scaling a portfolio of paid media channels including Online Video, Paid Search, Paid Social, Display and Affiliates. This is an exciting opportunity to help build the foundation for growth marketing at Realtor.com that has a direct impact on company KPIs.
Lead growth and optimization strategy across Paid Media Channels
Aggressively grow a substantial monthly spend while maintaining RoAS
Monitor and report out on key performance metrics
Develop hypothesis and implement testing strategies to drive growth using creative/copy, LPO, audience segmentation, ad placements, etc.
Partner with analytics to identify performance trends and develop insights to help influence decisions for paid media strategy
Influence cross functional teams to get things done and drive business results
Experience & Skills:
4+ years of hands on experience managing paid media channels in-house and/or owned and optimized a complex program with proven results in influencing business outcomes
BA/BS degree in marketing, business, economics or related field, MBA a plus
Experience using online advertising solutions such as Google Adwords, Facebook Ad Manager, DSP, SA360, Kenshoo, Adobe Ad Cloud is required
Basic/Intermediate SQL experience a plus
Experience with web analytics software such as Adobe Analytics or Google Analytics is required
Deep familiarity with all digital marketing metrics including CPA, CPC, CPM and RoAS
Outstanding analytical and problem solving skills with an impeccable eye for detail
Strong Excel skills with experience building complex spreadsheets, including pivot tables, multi-function formulas and elaborate graphs.
Superb written and oral communication skills; excellent presentation and interpersonal communication skills
Ability to work effectively with a broad spectrum of both internal team members and external vendors/partners
8+ years of related experience
Do the best work of your life at Realtor.com
Here, you’ll partner with a diverse team of experts as you use leading-edge tech to empower everyone to meet a crucial goal: finding their way home. And you’ll find your way home too. People are our foundation—the core that drives us passionately forward. At Realtor.com, you’ll bring your full self to work as you innovate with speed, serve our consumers, and champion your teammates. In return we’ll provide you with a warm, welcoming, and inclusive culture; intellectual challenges; and the development opportunities you need to grow.
Diversity is important to us, therefore, realtor.com is an Equal Opportunity Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law. In addition, realtor.com will provide reasonable accommodations for otherwise qualified disabled individuals.