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So, what's the role all about?

We are actively seeking a versatile and results-oriented Product-led Growth Marketer to join an "AI as a Service" (AIaaS) division within NICE in a Marketing Manager role.

The ideal candidate is a self-starter with an in-depth understanding of contact center technology, a demonstrated track record in marketing, product marketing, content creation/content generation and a passion for driving growth and awareness in an evolving technology landscape.

The successful candidate will support the product-led growth of a new solution centered around selling our AI through microservices to developers across the CX landscape, using a completely new sales motion to enter an entirely new market for NICE. This team represents the best of both worlds within the organization: playing a role in launching and running a startup, backed by the financial strength and resources of a large organization.

The ideal candidate will play a lead role in end-to-end content development and execution across product marketing, including crafting compelling product presentations and datasheets, generating whitepapers, conducting webinars, and shaping social media messaging.

How will you make an impact?

• Work closely with broader Product, Engineering, and Marketing teams to build out roadmaps, driving growth strategies.
• Partner with the broader Marketing and Product Management organizations to develop and refine the definition, messaging, and positioning of features and solutions.
• Conduct thorough market research to identify trends, competitive landscape, and customer needs.
• Work with the Product team to infuse EAI roadmap with competitive and market insights, executing creative strategies to bring new products to market, maximizing growth opportunities.
• Drive strategies that create meaningful growth impact by eliminating friction in user journeys, maximizing free accounts and upgrade conversions, and improving customer engagement and retention
• Develop compelling and differentiated product positioning and messaging that resonates with the identified target audience.
• Craft clear and concise value propositions that highlight the unique features and benefits of our AI-powered solutions.
• Develop and maintain marketing collateral, including thought leadership pieces, infographics, web content, social media messaging, brochures and datasheets.
• Develop and maintain sales support materials and tools, including sales decks, playbooks, product descriptions, and other customer/partner-facing collateral.
• Conduct training sessions to keep the partner ecosystem updated on the latest product features and competitive positioning

Have you got what it takes?

• At least three (3) years of product marketing, customer marketing, or growth marketing experience in a SaaS company
• Knowledge of, and deep familiarity with, product-led growth techniques and tactics
• Experience creating marketing collateral
• Strong written and verbal communication skills
• Highly organized and experienced project manager that is passionate about technology
• Self-motivated and enjoys a fast-paced environment
• Know and understand how businesses work and which strategies and techniques to use to affect customer experience and the bottom line.
• Education: Bachelor's Degree required

What's in it for you?

Learn more about the Benefits at NICE

Join an ever-growing, market disrupting, global company where the teams - comprised of the best of the best - work in a fast-paced, collaborative, and creative environment! As the market leader, every day at NICE is a chance to learn and grow, and there are endless interna l career opportunities across multiple roles, disciplines, domains, and locations. If you are passionate, innovative, and excited to constantly raise the bar, you may just be our next NICEr!

Enjoy NICE-FLEX!

At NICE, we work a cording to the NICE-FLEX hybrid model, which enables maximum flexibility: 2 days working from the office and 3 days of remote work, each week. Naturally, office days focus on face-to-face meetings, where teamwork and collaborative thinking generate innovation, new ideas, and a vibrant, interactive atmosphere.

Requisition ID: 4570 Reporting into: Senior Product Marketing Manager Role Type: Individual Contributor

Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity