Job Information
BeiGene Executive Director / Senior Director, US Hematology Marketing Strategy in San Mateo, California
General Description:
The Executive Director / Senior Director, US Marketing, Brukinsa Strategy, is responsible for the development and implementation of the US brand strategy for Brukinsa, BeiGene’s market-leading BTK inhibitor, as well as the hematology pipeline products. This position reports to the Vice President of US Hematology Marketing.
Essential Functions of the job:
Lead, develop and execute the US hematology marketing strategy including strategic brand plan, customer segmentation, competitive readiness and launch readiness
Collaborate across the organization to maintain the 3-year brand plan and drive the development of the targeted 1-year tactical plan that enables BeiGene to realize its US commercial objectives
Effectively communicate brand updates, strategies, and tactics across various forums including Quarterly Business Reviews, Field Meetings, and Leadership Team Meetings
Establish and maintain a close relationship with Sales leadership to ensure that all strategies are informed and supported by field perspectives
Partner closely with Business Analytics to align on market research needs and implement methodology to assess brand performance and promotional effectiveness
Collaborate closely with the Global Marketing team on developing and pulling through brand and competitive strategies for Brukinsa and pipeline products
Continually gather and analyze customer and competitor insights and incorporate into strategic plans through partnership with field-facing Sales and Marketing teams, as well as the Clinical Business Development Insights team.
Coach and develop team members to achieve both business and individual objectives
Qualifications:
A minimum of 12 years of pharmaceutical industry marketing or related experience (including sales, finance, forecasting, market research, etc.)
Must have at least 8-10 years' experience as a marketing leader in oncology with experience in heme malignancies preferred
Minimum of 5 years of people management experience
Biotech or pharmaceutical US marketplace launch experience required (NMEs and expanded indications)
Experience in highly competitive markets and global and/or international experience preferred
Strong team player who can incorporate input from others and can generate consensus through inclusion
Highly skilled in influencing cross-functional teams, including interfacing with key internal and external stakeholders and with scientific and commercial teams
Excellent interpersonal, oral and written communication skills.
Proven ability to grow and develop others.
Supervisory Responsibilities: Yes
Education Required: At least 12+ years of industry experience, or advanced degree (e.g. MBA) with 8-10 years of biotech/pharma oncology experience
Computer Skills: PC, including MS Office Suite
Travel: at least 30%
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.