Job Information
FocusKPI Inc. Senior Product Marketing Manager in San Francisco, California
FocusKPI is looking for a Product Marketing Manager to join the Server Product Marketing team, in one of our clients, a high-tech, SaaS company.
The client is looking for a Product Marketing Manager to join their Data Center and Migrations marketing team. As a member of their team, you'll be responsible for implementing marketing campaigns to increase the adoption of cloud products for mid-market and enterprise customers. You will also be responsible for ensuring the retention of their existing customer base and increasing the satisfaction scores of this audience, as well as launching new programs with their Solution Partners, and launching new product capabilities. This will require you to be extremely detail-oriented, analytical, and comfortable with presenting work to leadership and stakeholders as you will partner closely with Product, Operations, and Sales. You’ll be responsible for leading their marketing programs across a number of cross-functional teams in the company and ensuring a seamless customer experience throughout all milestones.
Work Location: Remote - anywhere in the US
Duration: 16-17 months contract
Pay Range: $90/hr to $100/hr
Responsibilities:
You have been responsible for creating, driving, and managing go-to-market plans across a variety of owned channels
You should be passionate, self-starter with a no-bullshit, can-do attitude
You're eager to jump in to get things done and don't get flustered in a fast-paced and often changing environment
Set comprehensive GTM strategies that include customer segmentation, messaging, and internal enablement
Able to pivot quickly and manage multiple complex programs concurrently
Apply your strong customer-centric focus to all content and programs
Partner with sales leadership and enablement to craft high-touch and low-touch enablement programs
Create high-quality assets for use by demand generation, sales, and partners. This can take the form of blogs, webinars, website content, community posts, and more
Team player who is comfortable in content sparring sessions, and can influence stakeholders
Distill complex processes and sets of information into clear written communications
Drive projects to completion and maintain a high-quality bar
Qualifications:
You have 6-10 years of marketing experience, ideally at a B2B SaaS company, or have an aptitude for understanding and ramping on new technologies
An understanding of enterprise marketing and sales-led GTM tactics to execute go-to-market plans across the appropriate mix of channels
Proven track record of GTM excellence and has launched complex products or features
Expertise with messaging skills
Enjoy writing unique and compelling content for a diverse set of influencer and executive decision-maker personas
Be a passionate, self-starter with a no-B.S., can-do attitude who likes to make data-informed decisions
Be able to spot opportunities to improve, and have a keen understanding of how to translate customer needs and market demand into messaging, content, and sales enablement to help the team meet their key results around cloud adoption
Thrive on teamwork and experience building relationships with peers and stakeholders across marketing, product, sales, and more
Have worked to deliver campaigns that move the needle and turn heads in the market
Experience making data-driven decisions and tracking campaign performance to drive the best results
Can translate projects and initiatives into business impact
Thank you!
FocusKPI Hiring Team
Founded in 2010, FocusKPI, Inc. (FocusKPI) is a data science and technology firm specializing in predictive analytics practice and methodologies. FocusKPI is a US company headquartered in Silicon Valley, California, with an East Coast office in Boston, Massachusetts.
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